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How Athletes Brought the Tokyo Olympics to Their Fans Through Social Media
Though spectators have not been allowed at the Olympics this year due to COVID-19 concerns, athletes are…
Puma Partners With One of TikTok’s Most Popular Users
Dixie D'Amelio, the Gen Z-beloved platform's No. 9 most-followed user, will work "on many exciting projects,"…
EXCLUSIVE: American Eagle Goes Back to School With Snapchat
The fall 2021 campaign stars Chase Stokes, Madison Bailey, Addison Rae, Caleb McLaughlin and Jenna Ortega.
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TikTok Users Crave Entertainment, Unboxing Videos and Luxury Experiences
A new report by Launchmetrics says 68 percent of TIkTok users have been inspired to find out more about a…
The Ordinary, CeraVe Are TikTok’s Biggest Searched Beauty Brands
Data from Skincare Hero shows the amount of content a beauty brand produces on the platform does not impact…
Westfield’s Big New Attraction? Gen Z’s Cultural Heartbeat
A TikTok popup at Westfield London just might get Gen Z off their phones and hoofing it in the real world at…
Gilly Hicks Marks Its Happy Place in Columbus, Ohio; Giving Away $100K to Shoppers
The moves are part of the innerwear brand's multiyear growth strategy.
PacSun Invests in Gen Z Culture With A$AP Rocky Deal, Resale Launch
The California retailer plans to kick off the 18-month A$AP Rocky partnership with a Vans collaboration.
Is Social Media Gen Z’s Most Trusted News Source?
Data from Credit Karma reveals where Gen Z and Millennials are turning for financial advice.
Fashion Professors on Why Brands Need Gen Z’s ‘System Thinkers’
Andrea Kennedy, a professor at LIM College, said fashion students are coming to school fully aware of the…
Lingerie Brand Adore Me Alleges Rihanna’s Savage x Fenty Violated Trademark Law
Adore Me says Rihanna's use of the term "Adore Us" in its marketing messages is confusing to shoppers.
Gap to Release Vintage Brown Logo Hoodie After Viral TikTok Trend
The vintage hoodie — which hasn't been available for purchase since the early 2000s — garnered 5.8 million…
Gymshark, a $500 Million D-to-c Brand, to Create Hundreds of Jobs
Gymshark has aggressive growth targets, according to general manager of North America Henry Spear.
A Closet ‘Purge Surge’ Is Looming, Edited Says
Resale apparel has obvious environmental benefits, but it's not without its pitfalls, according to a new…
‘Coconut Girl Aesthetic’ Is TikTok’s Latest Throwback Trend
Gen Z's summertime trend bodes especially well for a lucky few brands.