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Think Tank

Luxury Brands Seek Streetwear Fountain of Youth in China 

Luxury's love affair with streetwear has taken hold with Chinese Millennials and Gen Z consumers.

Reinventing Luxury: Sustainability as a Way Forward

Guest authors from Mazars USA LLP say brands need to address the most pressing environmental issues.

How Nordstrom Brings Personalized Customer Service Online, at Scale

WWD guest author Jason Grunberg explains how the department store retailer succeeds at personalization.

Four Tips for Mastering Omnichannel Commerce

WWD guest author Anita Andrews, director of Magento CX Strategy at Adobe, shares e-commerce tactics for…

Gen Z and Their Power

WWD guest author Mary Kate Callen shares insights about how this generation views their power, and what…

5 Payment Processing Trends Businesses Need to Know

WWD guest author Scott Cruickshank, chief executive officer of Talus Pay, discusses customer expectations…

Four Ways Retailers Can Prep for a Shorter Holiday Season

WWD guest author Sarah Martinez offers tactics to help retailers boost conversions.

Why Measuring Sustainability Is Key to Improving Fashion’s Impact

WWD guest author Matthew Klein, ceo of Backbone, says supply chain visibility is essential to success.

Brand Relevancy Among Private-Label Competitors

WWD guest author Jesse LaRose asks what brands can do to stay relevant as private-label brands swarm the…

The Four Personas of a Serial Returner

Navjit Bhasin, ceo of Newmine, discusses the four different personas of a Serial Returner.

How Sephora Gets Personalization Right

WWD guest author Jason Grunberg unpacks why Sephora succeeds in connecting with shoppers.

Losing Hong Kong Retail Could Be Devastating to Global Luxury Brands

Managing director of Azoya USA, Franklin Chu, provides insights into Hong Kong's luxury retail market.

What It Takes to Power Luxury Brand Collaborations

Guest author Mark Grant shares insights into successful brand collaborations.

Pinning Down the Dollars: How to Drive Sales on Pinterest

The WWD guest author describes Pinterest as a "visual discovery engine."

Why a Successful Holiday Season Starts With Returns

Changing return policies can help boost sales and improve the consumer's experience with a brand.