Think Tank
‘Talk the Talk’ by Localizing Your E-commerce Site
In this guest column by Adobe Commerce Cloud's Peter Sheldon, the author discusses what it takes to "create…
Clicks to Bricks: The Halo Effect in E-commerce
Guest author Mario Ciabarra, ceo of Quantum Metric, says positive online shopping experiences can drive…
Popping the ‘Pop-up’ Bubble One ‘Pop-share’ at a Time
Think Tank guest author Jay Norris shares insights into "co-retailing" which is a real estate model that is…
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Retention: The Next Frontier for Today’s Chief Marketing Officers
In this Think Tank guest column, the author shares strategies to build retention.
Think Tank: How Retailers Can Develop a More Sustainable BOPIS Strategy
Offering buy online, pick up in-store appeals to consumers, but it requires retailers to be tactical.
Think Tank: Uphold Your ‘Eco-conscious,’ Set Up a Green Wardrobe Now
Robert van de Kerkhof, chief commercial officer, Lenzing AG, discusses.
G7 to Fashion Industry: This Season’s Color Is Green
Natalie Shield of A.T. Kearney breaks down the G7 Fashion Pact and explores what is needed to change the…
How to Harness the Four Dimensions of Customer Data
WWD Think Tank contributor Tamara Gruzbarg shares tactics for leveraging customer data.
Pop-ups Breathe Life Into Fashion and Beauty
It's not a new phenomenon, but the pop-up store has evolved from marketing tool to revenue driver in its own…
Think Tank: To Affinity and Beyond?
Michelle Skupin is senior director of marketing and communications at RetailMeNot.
Think Tank: Where Style Is King, Price Is No Barrier
The author shares insights into apparel spending in the U.S. and why it varies.
Think Tank: The 20% Solution
Corey Pierson, ceo of Custora, discusses why customer lifetime value should be the "Northstar metric of…
Think Tank: The Truth About Site-wide Discounts
Jonathan Treiber, cofounder and ceo at RevTrax, says retail giants "may be digging their own graves" with…
Think Tank: What Traditional Retailers Can Learn From DTC Brands
Joe Yakuel, ceo of Agency Within, offers tactics to win online.
Think Tank: A Smarter Approach to International Marketing
Rob Keve of Flow Commerce breaks down the dynamics of cross-border selling.