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Think Tank

The Three Essentials to Making Your Acquisition a Success

Dalton Dorné, chief marketing officer at Tinuiti, shares insights and lessons learned from recent…

Is 2020 the Year of the Influencer Marketing Glow-up?

Angela Seits, director of influencer and branded content at PMG, discusses.

Fashion 2020: Superfans, Sustainability and Precision Promotions

The author offers three trends to watch to build long-term loyalty with shoppers.

7 Customer Retention Predictions for 2020

Retention is poised to be a top priority for retailers and brands to better engage customers and drive growth.

The Importance of Managing Data During Design Production

WWD guest author Matthew Klein asserts the need for developing a "bulletproof technology ecosystem" for…

Retailers Should Look to Singles Day as the Future of Holiday Shopping

Amit Sharma, ceo of Narvar, describes it as a "gigantic opportunity for global brands."

The Continued Rise of Digital-First Disruptor Brands in 2020

Sarah Baird, general manager, U.S., at Outbrain, discusses game-changing brands.

How to Improve Conversion Rates for International Visitors

The author offers a road map to create a better shopping experience, and boost conversion rates as a result.

Customizing for Customers

The author describes how personalized design is digital commerce's "big opportunity for 2020 and beyond."

5 Things Retailers Should Remember as They Ready for Holiday

Donny Salazar, ceo of MasonHub Inc., shares operational insights and tips on how to avoid potential pitfalls…

Can Online Retailers Confront Their Hidden, Human Costs?

The author sees ethical services and products as having a competitive edge.

Three Ways to Unlock the Potential Value of Cross-Channel Shopping

The priority should be on personalization, not discounts.

How Revolve Uses Personalization to Help Customers Find That One-in-a-Million Dress

Jason Grunberg from Sailthru explains how the company leverages technology to win shoppers over.

Dress Code Red: That Policy May Need a Makeover

The author asserts that dress codes can generate, in certain cases, internal complaints as well as outside…

2020: The Year of the Modern POS

Four important benefits for retailers to offer their customers to stay competitive in 2020, while enhancing…