Theory
Global Retail Disruption Continues, Here’s What’s Coming
Omnichannel, data, core tribe and wearable apparel are just some of the buzzwords.
Theory Pre-Fall 2019
Softened tailoring, utility and feminine allure were hallmarks of Francesco Fucci's third collection for…
Retail’s Wild Ride on Wall Street in 2018
A look at some of the best- and worst-performing stocks in the sector.
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Olivier Theyskens to Stage Exhibition at Calais Lace Museum
"In Praesentia" marks the 10th anniversary of the cultural institution celebrating the region's heritage of…
Jordan Brand, Theory the Latest to Dot Downtown’s Broadway Corridor
The street slowly continues to attract buzzy names looking to plant showy flagships there.
Theory on Forging a Contemporary Market in China
Fresh off launching a Tmall shop, the label shares its plans to double the number of stores there to 70 in…
Theory RTW Spring 2019
Francesco Fucci cut men's wear concepts with a sensual ease.
Course of Trade Trains Newcomers in Industrial Apparel Sewing
Libby Mattern, a production director at Malia Mills, is determined to bring more sewers to New York factories.
Gucci Westman, Leslie Fremar in Conversation at Theory Career Day
The latest iteration of Theory's Be Heard initiative was held at the company's Meatpacking District store.
Theory Men’s Spring 2019
The brand continued to showcase timeless classics with a modern twist.
Theory Takes Be Heard Initiative to L.A. With Violet Grey, Lunya and Cleo Capital
The female entrepreneurship panel was moderated by stylist Anita Patrickson and featured April Uchitel…
Theory to Open Freestanding Store in Austin, Tex.
This is Theory's third Texas freestanding full-price boutique.
Theory Partners With Phaidon
Martin Andersson is letting customers in on his inspirations by aligning his men's pre-fall collection with…
Theory Pins Future on Fewer Clothes, More ‘Emotion’
Fresh off launching a TMall shop, the label shares its plans to double the number of stores there to 70 in…
Theory Collaborates on Limited-Edition T-shirts Helping WE NYC
The T-shirts encourage women to use their voices.