Theory
Theory RTW Fall 2020
For the first time in its history, the brand went coed, offering approachable everyday essentials for men and…
Theory Pre-Fall 2020
The pre-fall assortment was a tightened lineup of quintessential summer pieces celebrating strong-performing…
Fast Retailing’s Full Year Profits Rose 5 Percent Despite J Brand Struggles
Theory reported rising revenue and profits, but J Brand posted continued losses.
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Fast Retailing Posts Record-High FY Profit and Sales
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Theory RTW Spring 2020
Francesco Fucci balanced New York's energy with a refined hand through precisely cut clothes with bright…
What to Watch: Theory Offers Staples, a Collection of Essentials for Fall
The idea is to remind the company's audience that Theory is a purveyor of modern luxurious essentials…
Krost’s Demand-Based Approach
The brand appeals to idealistic high school and college students.
Theory Men’s Spring 2020
"Tropical Modernism" and the "entrepreneurial spirit of New York City" informs Andersson's latest effort for…
Theory Resort 2020
Fucci wanted the clothes to reflect what you'd find in a corporate office environment, in a utilitarian…
Shuffle Board: Rosen Steps Down as Theory CEO, Mansell Joins Columbia Board
Theory CEO to step down and former Kohl's CEO Kevin Mansell has joined the Columbia Sportswear board.
Andrew Rosen Steps Aside After 22 Years, as Dinesh Tandon Takes Reins as Theory CEO
Rosen's title will be founder and adviser.
EXCLUSIVE: Andrew Rosen to Step Down as CEO of Theory
He will be succeeded by Dinesh Tandon, current chief operating officer.
How Fashion and Beauty Brands Are Celebrating International Women’s Day 2019
From panels on female empowerment to capsule collections that support girls, here is what fashion and beauty…
Theory RTW Fall 2019
Francesco Fucci took a romanticized approach for fall, inspired equally by bourgeois Italian style and the…
Theory Men’s Fall 2019
The brand's trademark minimalism was on trend.