Theory
Contemporary Firms Pivot in Challenging Environment
Growing their Web businesses, launching lower-price lines and changing designers are some of the key…
Theory Men’s Fall 2018
Martin Andersson looked to New York City and artist Ellsworth Kelly for his second Theory collection.
Theory Opens Palm Beach Store at Royal Poinciana Plaza
The 1,300-square-foot store features women's, men's and accessories.
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Is Theory Eyeing The Row’s Francesco Fucci?
Francesco Fucci lists himself as being head designer at The Row since 2012.
Lisa Kulson Steps Down From Theory
Kulson had been the women's creative director since 2014.
Lululemon, Creative Director Lee Holman Parting Ways
Lee Holman is parting ways with the yoga-centric brand for "personal reasons."
Why Brands are Bolstering Direct-to-Consumer Efforts And Redefining Wholesale’s Role
As traditional retail undergoes a transformation, the established wholesale model goes under the…
Theory Men’s Spring 2018
The collection marked the debut of new designer Martin Andersson.
Theory Taps Into Millennials
Sources said the collection will be distributed to Theory's own freestanding stores and web site.
Olivier Theyskens to Get the Museum Treatment in Antwerp
MoMu is to mount an exhibition this fall called "She Walks in Beauty."
Theory Resort 2018
The collection offered capsules for winter, holiday and pre-spring — with a thread of timeless elegance.
Theory Names Siddhartha Shukla Chief Merchandising Officer
J.D. Ostrow succeeds Shukla as chief marketing officer.
La Ligne Links With Theory on Melrose Avenue Pop-up
The two-week temporary shop is La Ligne's first major event outside of New York.
Courteney Cox, Rowan Blanchard Turn Out for Newbark x Theory Party in L.A.
The stylist sisters and founders of Newbark toasted their Theory collaboration in L.A. with Gia Coppola…
Newbark and Theory Link for Footwear Collaboration
The Los Angeles-based footwear brand founded by stylists Marjan and Maryam Malakpour links with Theory for…