Tecovas
Tecovas Taps F1 Driver Valtteri Bottas as Brand Ambassador
In his new role, Bottas will work closely with Tecovas to activate across the American Formula 1 races…
Tecovas Set to Release First Super Bowl Commercial, Inks NASCAR Partnership as It Pushes Further Into Sports Marketing
The moves are seen as a way to introduce Tecovas to a new consumer.
Tecovas Expands Its Work Category to Women’s Boots
The Western brand first launched its men's work category late last year.
Hoka and Tecovas Are Headed to Brooklyn
Details of when the stores will open to the public were not disclosed.
Tecovas’ New York City Store Marks the Western Brand’s 50th Location
The new 4,500-square-foot store is located at 105 Wooster Street.
EXCLUSIVE: Tecovas’ Newest Store Brings a Taste of Austin to New York City, Marking the Western Brand’s 50th Location
The new 4,500-square-foot store is located at 105 Wooster Street.
Tecovas and Mossy Oak Launch New Fall Collection With Cowboy Boots and Foliage Print
The collaboration debuts on Wednesday.
Tecovas’ Cowboy Boots Go Chili’s Red Hot in New Collaboration
The collection includes boots for men and women.
EXCLUSIVE: Tecovas Pushes Wholesale Growth With New Nordstrom Partnership
A curated selection of the company's men's and women's footwear collections is now available at 10 Nordstrom…
Tecovas, Brunt and Other DTC Boot Brands Reveal the Strategies Behind Their Wholesale Debuts
DTC has born some of footwear's biggest success stories, but a vertical approach can only take you so far.
After Nearly a Decade in Business, Tecovas Expands Into Wholesale
The company has partnered with 10 retailers for the first phase of this expansion.
Shuffle Board: Brooks Running CEO to Exit, Frame Names EMEA CEO
Jim Weber will step down as CEO of Books Running, while Thomas Lecoq will join Frame as CEO of the EMEA…
This Texas Boot Brand Raised $56 Million
Fashion's Western wave is paying off for one cowboy boot maker.
This D2C Boot Brand Wants to Modernize Western Denim
Denim is a natural next step for Tecovas, a direct-to-consumer western boot brand.
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