After launching wholesale for the first time last year, Tecovas is expanding its reach once again with its first national retail partnership with Nordstrom.
Beginning this month, the Austin-based company said that a curated selection of its men’s and women’s footwear collections will be available at select Nordstrom stores and Nordstrom.com for the first time.
Tecovas noted that the initial rollout will feature women’s and men’s styles in 10 locations, including Nordstrom NYC Men’s store; NorthPark in Dallas; South Coast Plaza in Costa Mesa, Calif.; Oakbrook in Chicago; Galleria in Sacramento; Park Meadows in Denver; Wash Sq. in Portland; Barton Creek in Austin; Green Hills in Nashville; Houston Galleria; Fashion Island in Newport, Calif.; and University Town Center in San Diego.
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Both men’s and women’s styles will also be available online. The launch collection includes Tecovas’ signature boots in a range of premium leathers and finishes, the company added.
David Lafitte, president and chief executive officer of Tecovas, said in a statement that this new partnership is all about accessibility and making it easier for people to experience the brand in person.
“We’re thrilled to bring Tecovas to Nordstrom customers across the country,” Lafitte said. “Nordstrom’s reputation for exceptional customer service and style aligns perfectly with our values of craftsmanship and radical hospitality.”
“We’re excited to launch Tecovas at Nordstrom this month, introducing its iconic Western boots to customers in select Nordstrom stores and on Nordstrom.com,” Tacey Powers, executive vice president and general merchandise manager of shoes at Nordstrom, added. “Tecovas’ commitment to quality craftsmanship and timeless design makes it the perfect addition to our assortment, and we’re thrilled for customers to experience the authenticity Tecovas brings to every pair they create.”
The footwear brand added that as the partnership evolves, the two partners will continue to explore future expansion opportunities. In the meantime, Tecovas will continue to operate its own retail stores in key markets.
This announcement follows Tecovas’ entry into wholesale last year through a select group of specialty retailers.
In August, the footwear company’s first phase of wholesale expansion included partnering with 9 retailers, reaching 36 store locations across 10 states, including Texas, Colorado, Montana, Wyoming, Nebraska, South Carolina, North Carolina, Arizona, Georgia and Michigan.
Among the notable retail partners are National Roper Supply, Lebo’s, Texas Boot Company, Boots Etc., Murdoch’s Ranch & Home Supply, Howell Western Wear, Bullocks Western Store, Crossbow and Junk Gypsy.