Tecovas has partnered with Chili’s Grill & Bar to create a footwear and accessories collection for those who prefer cozy booths over tables when dining out. The Texas footwear brand and restaurant chain are launching their limited-edition Booth Boots, which are handcrafted cowboy boots made with the material of Chili’s beloved red booths.
“There’s no place our guests would rather enjoy a Triple Dipper or frozen margarita than a red Chili’s booth,” Jesse Johnson, Chili’s vice president of marketing, said in a statement. “We thought it would be fun to celebrate this familiar piece of the Chili’s experience by turning it into something truly unexpected for our fans. Our new friends at Tecovas have been the perfect partners in bringing this wild idea to life with their handcrafted boots now reimagined with our booth material.”
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The unique and first-of-its-kind collaboration is transforming the restaurant’s most comfortable seats into footwear — and a matching Booth Belt — that fans can take with them on the go. The Western footwear brand has transformed the red leather seating into handcrafted boots made with time-honored techniques and heritage craftsmanship.
The limited-edition collection includes The Booth Boot in Chili’s Booth Red, which will retail for $345. The boot is made from the silhouette of Tecovas’ bestselling Annie cowgirl boot. The tall boot will feature exclusive chili pepper tonal stitching, a snip toe and a deep scallop at the top of the boot for a comfortable fit. The Booth Boot in Chili’s Booth Red for men will also retail for $345.
The Booth Boot for men will be crafted in the Garrett style, a snip-toe cowboy boot with pull-tab overlays, emphasized by intricate chili pepper stitching. Match the boots with the Booth Belt in Chili’s Booth Red, priced at $75. The handcrafted belt is also embellished with chili pepper stitching detail and finished off with a brass buckle in a matte nickel finish.
“Our collaboration with Chili’s is a celebration of our Texas roots and shared love for comfort, hospitality, and making people feel welcome,” Tecovas’ vice president of brand and product marketing Sam Fodrowski said in a statement. “The limited-edition Chili’s x Tecovas collection pays tribute to two American originals, pairing the design and craft of Tecovas with Chili’s iconic red booth, where so many good stories begin. It’s unexpected, fun and crafted with the same care and attention to detail we bring to everything we do.”
The Chili’s x Tecovas Booth Boots and Booth Belt will be available exclusively on tecovas.com starting next Tuesday at 10 a.m. CT, while supplies last. The companies will celebrate the release by serving Chili’s margaritas and more surprises at select Tecovas stores nationwide for a limited time on Aug. 2.
The collection arrives amid a surge in demand for Western-style cowboy boots. While the boots have been popular at music festivals like Coachella for years, there has been a recent spike in popularity, thanks in part to Beyoncé Knowles-Carter’s release of her “Cowboy Carter” country album in 2024 and the subsequent tour that followed this year. While fans have been purchasing cowboy boots to attend the concerts, Knowles-Carter has enlisted an array of designers to create custom boots for the shows.