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World Cup Merchandise Sales a Battleground for Nike and Adidas

Markdowns aren't necessarily needed given the World Cup's popularity and to-the-end-of-the-earth kind of fans.

Jamie Anderson Talks Olympics and How Fear Is Healthy

Having struck gold in slopestyle in 2014 and 2018, Jamie Anderson is the first American to win two gold…

Adriaen Black Launches E-commerce Site With Casual Clothes Inspired by Andrew Jang’s Pro-athlete Clients

Adriaen Black will be welcoming six or seven NFL players as interns to show them the challenges and upsides…

Skateboarder Crosses Country for Transgender Rights and Awareness

Having crossed the country on a skateboard, 26-year-old Calleigh Little is gearing up for the 24 Hour…

Virat Kohli ‘Understands His Role as a Mass Icon,’ Says Designer Raghavendra Rathore

Sabyasachi Mukherjee designed the silver gown Anushka Sharma wore at last week's Mumbai reception.

Smith Optics Introduce Smart Ski Goggles Through Rental Program

Skiers can track their speed, weather conditions and distance to various ski lifts with the help of Smith's…

Juventus Looks to Japan, China, Australia to Build Licensed Product Sales With Help From IMG

After lining up IMG last year to broker licensing deals in Asia, Australia and New Zealand, the 120-year-old…

NBA Bespoke Designer Invests $440,000 to Offer 370 Kids in the Bronx Free Coats

Accustomed to suiting up NBA players for their off-court appearances, the New York designer has made a…

Rapper Buddy to Help Fila, Sanrio Mark Hello Kitty-Themed Urban Outfitters Collection

Created by Yuko Shimizu in 1974, the Hello Kitty icon has been used for sandals, EVA airplanes, microwaves…

Kevin Hart, Karlie Kloss, Carole Radziwill Finish TCS New York City Marathon

Candice Huffine, Tiki Barber and "Josie Girl" Anika Natori were also among the style-setters who went the…

Burton to Outfit U.S. Snowboarding Team at 2018 Winter Games

Before designing the uniforms for the U.S. snowboarding team, Burton's Greg Dacyshyn visited the Smithsonian…

The North Face Ready to Suit Up American Freeskiers Competing in the Winter Games in Pyeongchang

As The North Face's uniform designs were fine-tuned, four athletes helped see things through — Devin Logan…

Caroline Wozniacki Talks U.S. Open, Maria Sharapova, Stella McCartney and Off-Hours Fashion

Heading into the U.S. Open as the number-five player, Caroline Wozniacki says everyone is tough and there to…

NBA MVP Russell Westbrook to Talk Fashion at 92Y Book Launch With Rizzoli

The Olympian will be talking up his new Rizzoli-backed book "Russell Westbrook: Style Drivers," which is set…

Philipp Plein to Sponsor Hockey Club Lugano

The Switzerland-based brand is reinventing the players' jerseys and redesigning the club's lounge.