team sports division
Kentucky Derby Fans Get Style Advice from Erin Robertson and Davidson Petit-Frere, Thanks to Mumm
Designers Erin Robertson, winner of "Project Runway"'s 15th season, and Davidson Petit-Frere have been doling…
Minnesota United Links With Ebbets for Limited-Edition Capsule
Minnesota United has teamed with Ebbets Field Flannels, the American vintage athletic apparel brand, for a…
The NBA Targets International Growth
In addition to replica jerseys for leading players like Stephen Curry, the league is trying to attract more…
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Isaac Mizrahi Teams With New Balance for Collaboration for QVC
Having worn New Balance sneakers for years, the designer said working the athletic brand was a sign of…
Reebok to Open Shanghai Fashion Week With See-Now, Buy-Now Runway Show
For the first time, Reebok is trying out the see-now-buy-now business model with the hope of using that…
Adidas Teams With Twitter and Intersport to Live-stream High School Girls’ Sports
Along with bolstering women's empowerment and the brand's digital reach, the live-streaming will no doubt…
Victoria Beckham Gets Sporty With Launch of Reebok Collaboration
The designer has created her first collection with Reebok that includes unisex looks for the street and gym.
Chargers QB Philip Rivers’ Wife, Tiffany, Prepares for Their Ninth Child, Playoff Game With Patriots, New Swimwear Label
As her NFL quarterback husband prepares to square off with the New England Patriots, Tiffany Rivers is…
Top Adidas Exec Found Guilty in College Basketball Corruption Case
The fraud charges expose illegal activity in college sports.
Billie Jean King and Angelique Kerber Talk U.S. Open, Breaking Barriers and Keeping Girls in Sports
The Adidas-sponsored tennis pros are working with the brand to launch an initiative to encourage young female…
Novak Djokovic on Making Tennis History, Breathing as Meditation, Holistic Training
Ranked sixth on the tour, he heads to Flushing Meadows with the momentum of being the Wimbledon champion and…
Caeleb Dressel Signs First Sponsorship Deal as Professional Swimmer With Speedo
Dressel was the first swimmer to break the 40-second mark in the 100-yard freestyle and the first to go less…
Comme des Garçons Shirt Draws Inspiration From University of Cincinnati and Appalachian State University
A University of Cincinnati licensing executive said it was great Comme des Garçons recognized its brand even…
LeBron James’ $154 Million LA Lakers Decision Helps Drive Sales for Fanatics
Within three hours after making James-related merchandise available, Fanatics reported a Top-10 NBA day.
Sync Performance Launches ‘Elevate the Athlete’ Project to Enable Shoppers to Support Emerging Athletes
The initiative will help support athletes affiliated with the High Fives Foundation, T2 Foundation, the Ski…