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Swimwear

Former Vogue Ukraine Editor in Chief Undresses for Bevza Swim Campaign

Masha Tsukanova was tapped by the Kyiv-based brand to model its expanded beach assortment.

Thongs On and Off the Runways, a History and Timeline

The thong has held a prominent place in various cultures, from ancient Egypt to feudal Japan, long before it…

Upstream Focus: Active Apparel Group’s Daniel Hawker on Compliance, Choosing Partners & Category Growth

Active Apparel Group CEO Daniel Hawker discusses how the company supports its workers' welfare and what it…

Accessories Brand Aloha Collection Turns 10, Unveils New Fabrication for Second Chapter

The California-based brand known for splash-proof bags is taking consumers beyond the beach with…

J.Crew Channels ‘90s Swimwear for USA Swimming Collaboration

Coinciding with the limited-edition collection is a campaign featuring USA Swimming athletes.

Sheer Sparkles Are Trending at Sports Illustrated Swimsuit Miami Fashion Show: Brooks Nader, Joy Corrigan and More

These stars melded the barely-there trend with luminous embellishments.

Alix Earle and Lele Pons in Cult Gaia and More Arrivals at Sports Illustrated Fashion Show Red Carpet During Miami Swim Week 2024

The magazine staged its own runway presentation during Miami Swim Week.

EXCLUSIVE: Alix Earle Is Sports Illustrated Swimsuit’s First Digital Cover Star 

Earle's issue is the first of the digital monthly series, which is meant to complement the magazine's annual…

Padma Lakshmi Marries Sheer Details With Lingerie Inspiration at Her Bare Necessities Collaboration Launch Party

Lakshmi and Bare Necessities joined forces for a collection of lingerie, loungewear and swimwear.

Emily Ratajkowski and Good American Bring ‘Self-confidence’ Poolside in New Summer Swimwear Campaign

The brand Ratajkowski was chosen to represent a message of empowerment and self care.

11 Essential Summer 2024 Bikinis

From red hot Skims bikinis by Kim Kardashian to candy-colored swimwear from Frankies Bikinis, WWD rounds up…

French Contemporary Brand Soeur Embraces ‘90s Minimalism in Beachwear Capsule Collection With Lido

The line hinges on three swimsuit styles cut in comfy silhouettes and made using fast-dry fabrics.

Sustainable Swimwear Line Kampos Opens Pop-up at a Tony Sardinia Resort, Collaborates With Local Artist

The brand has designed a seahorse-bearing swimwear capsule collection and is opening a pop-up at the luxury…

How Beyoncé’s Sports Illustrated Swimsuit Issue Cover Changed the Magazine’s Annual Special Edition in a New Direction

The Grammy-winning singer became the first non-model and non-athlete on the cover of the issue in 2007.

Vilebrequin and Blue Note Jazz Club Collaborate on Collection

The collection features such items as swim trunks, a shirt, tote, pouch and hat.