Swimwear
How Swimwear and Lingerie Brand Parah Is Betting on Lifestyle for Relaunch
The brand opened its first flagship in Milan under new owner Blackwood Fashion Investment to highlight its…
Pendleton to Offer First Swim, Beachwear Collection
The company had previously done collaborations with other brands but has signed Li & Fung as the licensee for…
Sports Illustrated Swimsuit Issue Ushers in New Era of Athletic and Fashion Models for 2025, Live Casting Updates: Toni Breidinger and More
The Swimsuit Issue will release next spring, with additional athletes who have been red carpet and front row…
Chubbies Has Built a $100 Million Business With Irreverant, Everyday Man Merch
The brand got its start in shorts and has since expanded into swimwear, polos, pants and an NFL license.
Cynthia Rowley and Alejandra Alonso Rojas to Take Their Swimwear to Gran Canaria Swim Week in CFDA Partnership
The swim week takes place Oct. 2 to 5 on the island of Gran Canaria, Spain.
EXCLUSIVE: Daily Drills Stages First ‘Surf Shack’ Pop-up in SoHo With Limited-edition Sweatshirt Colorways, Boat Totes
Beginning Thursday, the Daily Drills pop-up is located at 21 Spring Street.
EXCLUSIVE: Frankies Bikinis Opens First Permanent Store in Its Hometown, Boosted by Victoria’s Secret Investment
Victoria's Secret made an $18 million minority-stake investment to take advantage of the brand's popularity…
Miss USA 2024 Top 20 Contestants Model Patriotic Swimsuits and Shine in Metallic Sherri Hill Cocktail Dresses: See the Looks
Get a sneak peek of the Top 20's swimwear and Sherri Hill looks.
British Brand Orlebar Brown Is Forging Ties with Lamborghini for a Three-Year Partnership
The resortwear and lifestyle brand launched shirts and pants, T-shirts and polo shirts as well as beach…
Evolution of Olympic Swimwear Dress Code Rules: Controversies, Bodysuit Bans and the Moment ‘Technology Went Too Far’
What aquatic athletes are allowed to wear has changed drastically over the years.
All About Beach Volleyball Uniforms at the Olympics: Dress Code, Sizing and Why Some Athletes Prefer Bikinis
See how beach volleyball uniforms have evolved over the years.
Hunza G, Smythson Collaborate on a Set of Charming Notebooks for the Summer
Each notebook is stamped in gold with a witty summer phrase: The Hot List, Project Sunshine or Making Waves…
Rat & Boa’s Newest Fashion Collection Is Meant for a Vibrant Summer
As seen on Lila Moss at Glastonbury 2024, Rat & Boa cofounders Valentina Muntoni and Stephanie Cara Bennett's…
Kylie Jenner Debuts Her Khy Clothing Line’s Bikinis, One-pieces and More for First Swimwear Collection Campaign
Khy unveiled its eighth drop and debut swimwear collection which will be available on Thursday.
Material World: Circ’s Partners Program, AMSilk’s Biofibers Beat Silk
The textile recycler's Circ-Ready plan united global supply chain partners while an LCA confirmed AMSilk's…