Swimwear
Italian Beachwear Brands Pivot Toward Sustainability, High-Tech, Body Positivity
Seay, Safe and After Glow are three swimwear brands to know before the summer 2021 holidays.
Asket Introduces Swim to Permanent Collection
The Swedish essentials brand tests the waters with the introduction of Swim Shorts.
Scaled-back SwimShow, Cabana Exhibitions See Strong Demand
While there were fewer exhibitors and less buyer traffic, brands said they continue to see strong sales in…
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Sustainable Performance Fiber Solution Attracts Swimwear Brands
Hyosung offers recycled nylon and recycled polyester made from reclaimed waste that has popularized among…
Boyish Jeans Suits Up with Sustainable Swim Brand Vitamin A
Boyish Jeans teamed with swimwear brand Vitamin A on a sustainable capsule collection, marking its first…
Shoe Designer Amina Muaddi Teams Up With Wolford for Innerwear Collab
The limited-edition collaboration includes hosiery, leggings, bodysuits, jumpsuits, socks and a few…
Playboy Inks Deal to Acquire Australian Lingerie Brand Honey Birdette
The $333 million deal is expected to close in the third quarter.
Miami Swim Show Scene
A look at where to shop, dine, learn and lounge during Miami Swim Week.
Market Moments: 5 Miami Swim Week Swimwear Brands to Watch
WWD has spotlighted five established and emerging labels across the Miami Swim Week Tradeshows: Cabana…
Swimwear Industry Rides Its Next Wave
The bathing suit and beachwear markets continue to grow thanks to new technology, eco-friendly fabrics…
Performance Swim Benefiting From Return to Pools, Olympic Fever
Brands such as Speedo, TYR, Nike and Roka are seeing interest and sales increase as swimmers venture back to…
The Swimwear World’s Biggest Success Story: Hunza G
The label, which dates back to the 1980s and was behind Julia Roberts' famous "Pretty Woman" dress, is…
Lingerie Brand Adore Me Alleges Rihanna’s Savage x Fenty Violated Trademark Law
Adore Me says Rihanna's use of the term "Adore Us" in its marketing messages is confusing to shoppers.
Beyoncé’s Latest Adidas x Ivy Park Collection Features Swimwear
The Grammy-winning artist's collaboration line with Adidas features athleisure and swimsuits in bright…
LaQuan Smith Launches First Swimwear Collection
The LaQuan Smith Swimwear collection debuted this week in an exclusive partnership with Fwrd.