Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
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Equinox Names Executive Creative Director, Plans to Build Up In-house Talent
With 105 clubs, Equinox has a wide reach among fitness enthusiasts.
Gymshark Swimming Into Unchartered Waters
The U.K.-based brand is still headed up by the founder, who started the brand as a 19-year-old.
The Race to Make a Truly Circular Running Shoe
The world's sportswear giants are in a race to come up with the first running shoe that, after it is…
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South Korean Boy Band BTS and Fila Launching Capsule Collection
The South Korean musicians signed a deal with Fila last year.
Adidas and National Hockey League Go Retro With Team Jerseys
The league's 31 teams will wear the retro jerseys during the 2020-2021 season.
Goldwin and Spiber Using Brewed Protein for ‘The Sweater’
The environmentally minded project involves the use of a lottery system to sell the $800 item.
At Nike, Waste Is Working New Wonders
Nike is focused on sustainability at scale and it's moving the needle in a number of new ways.
Billie Jean King Looks Backward and Forward to Tennis Players’ Might
In 1970, King was part of the "Original Nine," nine female tennis players who agreed to $1 contracts and…
Stan Smith on the Secret to a Forever Endorsement Deal
Stan Smith still has international star status, thanks largely to a lifetime deal with Adidas.
Bogner Planning 150 Job Cuts, Nearing Financial Support
Bogner is said to be close to wrapping up financing to try to ensure stability for the next three years.
Fanatics Expands Deal With Paris Saint-Germain
The 10-year deal is seen tripling e-commerce sales and doubling the number of licensees over the next several…
Sports and Fitness Industry Sees a Long Road Ahead
Saving cash is key for many companies, but some are investing in e-commerce as a way to build up sales.
Performance-driven Endorsement Deals Gaining Traction
Instead of paying more of a lump sum in an annual rate, brands are looking to add performance-driven…
Equinox Amps Up Digital Connections With Members, Plans Safety-first Reopenings
With 106 clubs temporarily closed due to COVID-19, Equinox is staying connected with members virtually.
Climate Crisis Behind the Biggest Sportswear Trends at ISPO
At the world's largest sports business trade fair in Germany, brands and buyers were having a strong reaction…