sporting goods
From Sedona Prince to Brittney Griner: NBC News Title IX Podcast Examines Equity in Sport
Hosted by barrier breaking Muslim-American Olympic fencer Ibtihaj Muhammad, "In Their Court" recalls the…
Adidas and Foot Locker Announce Enhanced Partnership
This year, Adidas expects to generate incremental revenues of up to 100 million euros, due to the new…
Prada Linea Rossa Links Up With Red Bull for Sports Events and Initiatives
The kickoff initiative is a documentary featuring French snowboarder Pierre Vaultier.
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Fanatics Valued at $27B After Raising Another $1.5B in Funding
The investors include BlackRock, Fidelity and Michael Dell's private investment company, MSD Capital.
Wilson Sporting Goods’ SoHo Store Is All About Sports
The flagship's assortment is about even between soft goods and hard goods.
Philipp Plein Sets Ambitious Plans for Plein Sport’s Relaunch
Philipp Plein has bullish plans for the activewear brand, including branded gyms and food supplements.
Bogner Partners With Bosideng to Expand in China
The Winter Olympic Games are scheduled to get underway in Beijing in early February.
AspenX Launches With Performance Wear, Online Store and Bespoke Experiences
The elevated performance-driven label is meant to attract a new audience.
Jake Burton Carpenter Documentary Reveals the Highs and Lows of Snowboarding, Business and Life
The self-made entrepreneur built a snowboard brand and championed the sport throughout his life.
Lotto Sport Brand Inks Ties With Rolex Paris Masters Tennis Tournament
As part of the three-year deal, Lotto's double diamond logo will appear on uniforms of judges and ball boys.
Galaxy Universal Buys Sequential’s Active Brands for $330M
Sequential's active brand portfolio includes the And1, Avia, Gaiam and SPRI brands.
What ‘New Balance Renewed’ Program Could Signal to Athletic Market
The Renewal Workshop's cofounder believes the New Balance partnership could signal more resale interest from…
Allbirds Reveals Its ‘Natural Run’ Performance Apparel Line
The collection includes a range of leggings, bike shorts, running shorts, running tanks and T-shirts made…
CEO Talks: Doug Mack on Fanatics’ Fast Rise
The sports merchandising company is now in the big leagues with a valuation of nearly $13 billion.
Wilson Sporting Goods Wants a Piece of the Lifestyle Apparel Action
The direct-to-consumer brand will be sold on wilson.com in the U.S. and via WeChat Mini Program and other…