Social Media
Instagram Adds Save Feature in Commerce Push
Users can tap a new bookmark icon underneath a post to save it to a private tab that is visible only to the…
Retailers Test Facebook Chatbots During Holiday Shopping Season
Burberry, The Estée Lauder Cos.' London beauty store No. 6 Mortimer, and Europe's T.K. Maxx are among those…
Luxury Brands Flock to WeChat, Take Different Approaches
Not every brand is using the platform the same way to reach consumers, according to new research from luxury…
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Shoppers Slowly Warm to Spending on Social Media
Consumers are adjusting to the idea of buying products directly from social media.
Pinterest Predicts: The Top Style Trends of 2017
Pinterest's in-house data team predicts bell sleeves, patches and stickers, and backless shoes will be…
The Most Innovative Digital and Social Media Beauty Brands of 2016
These three brands take top prizes for innovative messaging on all social media platforms including…
Glamglow Achieves Success Beyond Masks
The Estée Lauder-owned brand is broadening its reach in the skin-care segment and pushing into makeup.
Pür Celebrates the Holidays With Influencer Collaboration
The brand has linked with Angel Merino and Jade Marie Chapman to spotlight its high-impact color-cosmetics…
The Makeup Mirror Gets Social at Le Métier de Beauté’s Neiman Marcus Counters
The YouTube experience gets personal on the store floor with Memory Makeover mirrors that record makeup…
Sweet Selects Holiday Gifts for the Snapchat Set
The social media-fueled outlet is introducing a two-day gift guide on Snapchat Discover sponsored by…
Marc Jacobs Beauty Vlogger Casting Call Resonates Worldwide
The latest social media casting initiative from Marc Jacobs is part of a push to diversify its beauty video…
9 Models Who Won Instagram in 2016
The fashion-world favorites who gained the most Instagram followers in 2016.
Pinterest Updates Look of Business Pages
In commerce courtship, Pinterest lets business customize what shows up on the top of their profiles.
Adriana Abascal Launches Multipurpose Lipstick Palette
The Mexican-born model and digital personality's transformative view of beauty could apply to many more…
Snapchat Spectacles Fuel Augmented Reality Frenzy
As augmented and virtual reality become the new normal, eyewear has become the next wearables war on the rise…