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Social Media

Coach Launches Toothpaste in ‘Fresh Leather Flavor’

The move was a marketing stunt for April Fools' Day.

Truth Social: Fashion’s Not on It … Or Is It?

Truth Social is teeming with fashion brands — or at least accounts bearing their names.

Bitmoji Is Coming for Your Pets

Snapchat Plus members can now personalize pet avatars in a fun update that, one day, could benefit brands.

A Closer Look at the Lessons Learned From the Kate Middleton Media Frenzy

The Princess of Wales' absence from public life kicked off a firestorm of coverage on social media and in the…

Spring’s Hottest TikTok Trends Are Coquette Bows, Knitting, Hydration Tumblers and Lip Oils 

A report by Faire looks at the latest spring trends trending on social media. 

How One TikTok Star Is Breaking Down the Value of Beauty Products Using Her Investment Banking Skills

22-year-old Rachel Wiseman is eschewing "girl math."

Threat of TikTok Ban Can’t Stop Its U.S. Retail Ambitions

TikTok has been busy promoting merchant updates in public, while addressing advertisers in private.

Social Media Caused Gen Z and Millennials’ Shopping Addictions, Now It’s Fueling Smart Spending Habits

New survey data from Credit Karma looks at social media-fueled financial trends that are leading to new…

The Top Four Trends Fashion Lovers Are Saving on Their Coachella Pinterest Boards

With tens of millions of searches on Pinterest, the platform shares predictions for the top trends attendees…

Facebook Wants Pokes to Become a Thing Again

Facebook's digital finger makes a reappearance, and it's actually attracting the younger set.

Rent the Runway Is Giving $1 Million in Monthly Subscriptions to Women Celebrating Career Wins on LinkedIn

Led by its CEO, Jennifer Hyman, the company aims to encourage users to lift deserving women and create a…

The 10 Beauty Gifting Campaigns Which Drove the Most Influencer Interest in 2023

Data from influencer marketing platform, Skeepers, indicates Gisou and Huda Beauty were among the brands…

Andrew Taylor and Robert Burke Form Boutique Communications Firm

The two seasoned executives say they've created an agency "reimagining the strategic communications and PR…

The Top Wedding Trends From More Than 3 Billion Pinterest Searches

The top first-look destination for wedding inspiration saw more than 3 billion wedding-related searches and…

TikTok Darling Halara Leans Into Its Expertise for SoCinched Social Media Campaign

The brand's first marketing campaign highlights its continued success in driving business with social…