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social commerce
Memes Are Great, But Instagram Really Wants You to Shop
The Facebook-owned social giant added shopping capabilities to Reels in what could be a direct shot at viral…
What Facebook’s CRM Acquisition Could Mean for Apparel Retailers
With Kustomer, Facebook's commerce push extends to customer service, where agents can personalize…
Why Should Brands Be on TikTok? It’s ‘Where Culture Happens’
Throughout 2020, TikTok has become an indispensable outlet for young consumers starved for interaction with…
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Why the Shopify-TikTok Alliance is Good for Small Merchants
The pairing will also showcase Black-owned businesses with the launch of TikTok's first co-branded Hashtag…
88% of Shoppers Plan to Stick With Newly Discovered Brands Post-Covid
Bazaarvoice's "Behavior that Sticks" report says that 51 percent of U.S. shoppers bought from a different…
Could a Walmart-Microsoft Owned TikTok Spur Social Shopping in the US?
Walmart was vague about how it would use the mobile app, but said it would help grow its third-party…
Burberry and Tencent Are Building a New Kind of Store in China
Burberry and Tencent-owned WeChat, the popular social platform, are creating a future-forward online-offline…
What Google’s Shoploop Video App and Shnap’s ‘Shazam for Shopping’ Offer Fashion
Google developed Shoploop, a video shopping platform designed to let shoppers discover, evaluate and buy…
Viral Video App TikTok Helps Brands Court Gen Z
Move over, Instagram. Gen Z sensation TikTok could be the new platform for product discovery in 2020.
Facebook Shops Makes Waves, But Is it Enough to Help COVID-Hit SMBs?
Facebook hopes to help out its 160 million small businesses during the pandemic by letting them set up…
Want To Drive Brand Trust? Apparel Shoppers Prefer Peer Reviews to ‘Expert’ Advice
Only 22 percent of apparel consumers would actually prefer subject matter expert reviews over consumer…
There’s a New Way for Fashion SMBs to Sell More on Instagram
Social commerce remains a compelling opportunity for small fashion retailers looking to sell more online.
Influencers Could Play a New Role in Commerce, Thanks to Generation Alpha
One global digital agency sees influencers assuming a brand-new role in the path to purchase.
Teen-Friendly App TikTok Dabbles With Social Commerce but What Are the Retail Risks?
The short-form music-centric video platform is rolling out new features that take a step toward monetization.
After Two Years, Amazon Abandons Instagram-Inspired Shopping Feature
After only two years, the company has removed AmazonSpark, a fashion-focused shopping page, from its site.