social commerce
Fashion Tech Startups Tackle Social Commerce, Interactive Video, Same-Day Delivery
At New York Fashion Tech Lab's June 13 Demo Day, standout startups showed creative thinking around some of…
Sorry, Amazon. Kim Kardashian Is Now a Store
The global apparel market could become a battle of the Everything Store against the Everyone Store.
Instagram Shopping Lures More Than One Third of Gen Z, Millennials to Buy
Instagram's potential to woo young consumers has skyrocketed with the advent of new shopping features.
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This Startup May Have Cracked the Code on Gen Z Shopping
Dote has raised $23 million to build a shopping experience just for the social-happy, mobile-obsessed young…
Prada, Oscar de la Renta Test In-App Shopping With Instagram Checkout
Prada is among luxury labels and mass-market fashion brands seeing if Instagram Checkout can streamline the…
Getting More From Social Media’s In-App Buy Buttons
So far, consumers aren't taking to social media shopping as quickly as anticipated but that could change…
Is Mobile Livestream Shopping the Next Big Thing?
Founders of shopping livestream apps have described them as the "future of social commerce" and "TV shopping…
Here’s Why People Aren’t Shopping Through Social
Adoption of social commerce trails investments by the likes of Instagram and Snapchat to make their platforms…
Snapchat and Amazon: Millennial Commerce Dreams Come True?
Snap Inc. said its new visual search feature lets users discover real-world objects and purchase them on…
How Brands are Turning Likes Into Dollars
Savvy brands are honing their social commerce content and engagement skills to deliver sales and data that…
Pay by Bot: Facebook Messenger Moving from Chat to Commerce
A patent application reveals the social media giant's ambition to claim a larger role in the conversational…
Snap’s Hidden Code Hints at Greater Commerce Ambitions
Evidence shows that Snapchat could be planning to help connect people with products—on Amazon.
Q&A: How Fashion Tech Startup Cherry Pick Turns Social Sentiment Into Shopping Actions
Customers engaged on social media often tell brands what they like and want, and now there's a way to…
Q&A: What the Instagram Generation and Visual Search Mean for Fashion Retail
As the Instagram Generation helps visual discovery overtake traditional text-based search, brands and…
What a Surprise Nike Drop Says About the Future of the Snap Store and the Sneaker Release
The Snap Store has only been around for a few weeks but it's already partnered up with Nike to score a major…