CFOs Take Center Stage at Global Fashion Summit
soccer
FIFA x Boggi Milano Capsule Honors World Cup Winners
Last December Boggi was named official formalwear partner of FIFA World Cup.
Jaylen Brown, Kylian Mbappe to Front Latest Oakley Players Collection
The athletes were tapped to promote a new line of eyewear and sportswear.
Hollister Taps Kappa for a Soccer-Themed Collection
The collab kicks off Hollister's summer soccer storytelling.
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EXCLUSIVE: Axia Time Creates Custom FIFA World Cup Timepieces
The Swiss-made watches for the upcoming global soccer tournament will drop at the beginning of May.
Adidas and Audi Formula 1 Team Unveil Special Collection for the Miami Grand Prix
The limited-edition capsule combines 2000s football with Formula 1 style.
Levi’s to Create Fanwear for Four Teams at FIFA World Cup
The denim brand has been leaning into its sports heritage as it expands its reach beyond jeanswear.
Academy Sports’ Matt McCabe Talks World Cup Opportunity, Elevated Brand Mix and More
The evolution of Academy Sports' footwear offerings is helping it ramp up its soccer cleat presentation in…
Athletic Brands Jockey for Position in Wake of World Cup Fever
Athletic shoe players will see some sales uptick, but the main event is the marketing play by brands to…
Havaianas Celebrates Brazilian Flair With New Global Brand Ambassador Vini Jr.
The brand dropped a collection with the athlete featuring two exclusive styles.
How This Tom Brady-approved Brand Is Approaching the Cleat Market in a New Way
Tom Brady and Kayla Sharples like Caddix shoes because it uses cleats that flex and rotate, reducing the most…
Puma Reveals International Soccer Kits With New York Celebration
The global sports company on Thursday celebrated its international kits at Brooklyn's Domino Square ahead of…
Adidas Revives Iconic 1994 USA Denim Soccer Jersey
Adidas Originals launched a throwback collection inspired by the iconic denim-print kit.
Reebok Signs Soccer Star Duśan Vlahović as It Prepares Its Return to the Sport
The brand has been absent from the world of soccer for many years but will be visible again this summer.
American Express Expands on Its Sports Portfolio With New Partnerships
The global payments company has inked new payments partnerships across the NFL, MLS and NWLS.
Puma, Slam Jam Celebrate Tie-up With AC Milan at Milan Fashion Week
Italian streetwear company Slam Jam has designed the soccer club's fourth kit.