soccer
Adidas’ Newest Innovation Combines Sustainability and Customization
Imagine a future where sporting goods will never be thrown away. On Thursday, Adidas introduced Sport…
Neymar Jr Tapped for Replay Ad Campaign, Capsule Collection
The Brazilian soccer player will appear in the brand's advertisements, in addition to designing a special…
Adidas Launches Activewear Aimed at High School Girls
Just in time for back-to-school season, Adidas took notes from five popular team sports—basketball…
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Weighing the Marketability of Carli Lloyd and U.S. Women Soccer Players
After their Women's World Cup win, Carli Lloyd and her teammates are posed to be breakout stars.
Adidas Has a 3-Prong Plan to Gain Market Share
The Adidas Group mapped out a five-year plan to grow its football, running and Originals categories at an…
Adidas Wants to Share Its Smart-Apparel Sensors With Licensees
Ask most soccer supporters how Germany took home the 2014 FIFA World Cup title and the unanimous answer is…
Soccer Footwear and Apparel Enjoy Double-Digit US Growth
Though not as popular a spectator sport as baseball or football in the U.S. , soccer is becoming increasingly…
New Balance Enters the Global Soccer Market
New Balance is breaking into the soccer category with a global roster of club sponsorships, including…
Nike Says Soccer Sales to Soar on World Cup Hype
Nike, Inc., ever in competition with Adidas to be the biggest soccer brand, said it expects kit, or uniform…