Replay has chosen Neymar Jr as the new face of the brand.
The Italian denim company and the soccer star, who plays in the Barcellona F.C. team and is the captain of the Brazilian national team, signed a partnership contract valid through August 2018.
Neymar Jr won’t only appear in Replay’s new ad campaign but he will also design a special collection, to be called “NJR,” for the label. Replay already provides the FC Barcelona team with the official off-field uniforms and shoes.
“When Matteo [Matteo Sinigaglia, Replay chief executive officer] offered me the chance to take part in this project, I immediately agreed to represent a brand which reflects my style,” said Neymar Jr.
“I’m very happy to link our brand to such a talent as Neymar, who is not just an incredible champion, but also a legend, able to enchant crowds with his energy, passion and determination,” Sinigaglia said. “These are the values which have always driven Replay. And it’s this shared vision which made this collaboration possible.”
Replay is controlled by Fashion Box, which operates in 50 countries distributing the Replay, Replay & Sons and We Are Replay collections in 3,000 points of sales in the world, as well as in 200 retail stores.