sales and marketing
What to Watch: Neuroaesthetics Is Poised to Shake Up Product Design
Neuromarketing consultant Olivier Tjon reckons this science-based metric is likely to be more widely embraced…
Episode 30: The Future of Sustainability Talent
This episode's guest host is Nancy Miller, dean of undergraduate studies and chair of the Fashion…
Saks Off 5th Names Kim Miller Chief Marketing and Analytics Officer
The appointment marks another key step in the luxury off-price retailer's senior-level management…
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Steve Madden Extends Partnership With January Digital
The company is now the footwear brand's "digital agency of record."
Safilo Taps Jan Cory as VP of North American Sales
A seasoned eyewear executive, Cory has had stints at EssilorLuxottica and Silhouette.
Incite Kiosk Levels Up Customer Engagement
Multimedia Plus's platform now features "three phases" of application in a store.
New Index Measures Effectiveness of Partnership Marketing
PartnerCentric found the buy now, pay later channels to have the most impact.
Immaterial Needs Drive Purchases of Luxury Goods — and NFTs, Too
Neuromarketing consultancy Beyond Reason has found that "our need to have power over others" is the chief…
U.N. Environment Releases ’Sustainable Fashion Playbook,’ Says Industry Must Eradicate Overconsumption, Newness
The "do's" and "don'ts" of sustainable fashion, per the U.N. Environment Program.
Klarna Launches Fresh Suite of Solutions
The company also said its marketing business is its fastest-growing revenue stream.
Nike Is Tops in First Quarter Media Value
Launchmetrics' quarter ranking of sportswear brands showed Adidas in second place, followed by New Balance.
Millennial Parents Steer Kids From Social Media, Focus on Being Present
Beano Brain's study looked at the preferences of Generation Alpha's parents.
How SAP, Mention Me Enable Puma to Market Through Customer Data
Executives from the three companies reveal how brands can harness the power of their "brand fans" to turn…
The FTC Extends Green Guides Comment Period
Businesses leaders and concerned advocates have more time to get a word in on Green Guides.
Sooth Aims to Bridge Human-data Gap in Communications
Ian Baer recently launched the company to help marketers succeed.