sales and marketing
Béis Unveils Utility Collection With National Park Tour Pop-up Depots Across the U.S.
Béis' new Utility Collection features sustainably crafted, adventure-ready gear showcased in a traveling…
Salt Life Set for Sale as Delta Apparel Files for Bankruptcy
The sea-savvy brand has a $28 million deal with FCM Saltwater Holdings seen as a stalking horse.
Technology Platform Word on the Block Aims to Unlock the Full Power of the Creator Economy
The proprietary technology company is designed to simplify the influencer marketing workflow for brands and…
WWD Recommends
Toccin Celebrates Splashy Times Square Billboard and Major Business Milestones
The brand had a big week, opening a showroom, showcasing a billboard in Times Square and partying with…
Milan’s Pilot Room PR Firm Debuts Palomar, an International Network of Agencies
The PR company part of the FSB Group has linked with eight international agencies to provide clients in…
How to Unify Your Brand Story for Lasting Impact
The founders of Kosas, Ami Colé and Symphonic M.D. discuss defining brand DNA and building their brands with…
Wanted: Customer Loyalty as Penney’s, Target, Others Pump Up Points and Perks
A litany of stores and brands have recently relaunched loyalty programs seeking to become more…
Shopsense AI Elevates Retail Media With a Shoppable CMT Music Awards Experience
In collaboration with Paramount Global, the AI-driven platform transforms TV viewing into a seamless shopping…
Dunkin’ Donuts Serves up Apparel, April Fool’s Day Name and Supposedly 5,000 Coffee Choices
Dunkin' Donuts has a new name for a day and has introduced a capsule collection of apparel for a limited…
Livvy Dunne Joined by Other Collegiate Athletes as Vuori NIL Ambassadors
The brand has had a relationship with college gymnast Livvy Dunne for three years and she features in its…
Influencer Marketing Firm Ykone Acquires Indian Firm Barcode
The deal is characterized as the largest to date in the Indian influencer marketing space.
Balmain Marketing Executive Txampi Diz Departs
The longtime KCD executive worked with the brand for a decade before becoming its chief marketing officer in…
Meet Olbali: Courtney Adeleye of The Mane Choice’s Latest Venture
Here, Adeleye discusses building Olbali, opportunities for mentorship and how she plans to grow the…
Fashion Designer Chuks Collins Teams With Berkeley College
The partnership is designed to give students the skills that they will need in the fashion industry.
Say Farewell to ‘Rizz’ and Other Words That Are Already Out of Fashion
The 48th annual "Banished Words List" includes a few that are favorites with designers, influencers and…