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Reebok

STREET SIGNS: The Making of a Celebrity Sneaker Deal

Ahead of Future releasing the Furykaze sneaker, WWD explores the partnership, which helped revive Reebok's…

Reebok Releases <i>Stranger Things</i>–Inspired Shoes

Reebok teams up with Sony Pictures Consumer Products and Netflix to reintroduce Reebok’s Ex-O-Fit Hi with…

Reebok Opens Boston Global Flagship with Customization Shop

Reebok opened its flagship retail store at the brand’s new South Boston headquarters Monday, with brand…

Athletic Companies Lean Toward Lifestyle Options to Fuel Sales

Just as American and European designers have taken inspiration from activewear brands — or jumped in…

<b>Reebok</b> Turns to Savile Row to Make a Bespoke Suit Made With Flexweave

Reebok is weaving together fashion, sport and innovation in a new prototype with Saville Row tailor Huntsman…

Ariana Grande Opens Up On Self-Love, Teaming with Reebok & Non-Gender Style

Ariana Grande and Reebok hit Hong Kong for the final leg of her world tour — and FN went along for the…

Athletic Industry Insider Peter Moore Sizes up the Business Climate

Going forward, Moore expects athletic companies to be more selective in their distribution with some only…

Ariana Grande Partners With Reebok for a Yearlong Deal

With more than 113 million Instagram followers, Ariana Grande will inevitably be giving some muscle to…

Reebok, IMG’s NYFW: The Shows Offer Workout Classes

Classes will be led by Rob Piela, creator and owner of Gotham Gym, along with guest hosts.

Reebok President Lobbies for Academy Award for Best Fitness Trainer

In an open letter to newly installed president John Bailey, Reebok president Matt O'Toole noted that the best…

Adidas Reaches $410 Million in Profit for Q2

Adidas continues its climb to the top after a successful second quarter of 2017. After increasing its <a style="color: #ff00ff;" href="http://vampfootwear.com/adidas-increases-2017-financial-outlook/" rel="nofollow"…

Reebok Adds Two NFL Stars as Ambassadors

Brandin Cooks and Devonta Freeman will work on the brand's Print Run Ultaknit collection.

Adidas Increases 2017 Outlook

As a result of a strong first six months, Adidas announced that it is increasing its 2017 outlook. The…

Nina Dobrev Reveals the Unexpected Benefits of Her New Gig With Reebok

The actress, who confessed to being "awkward," exuded boundless energy at a recent event in New York.

Reebok Creates Lightweight Space Boots for Astronauts

Even space boots can’t escape a fitness makeover. Reebok announced Tuesday that it has applied its Floatride…