Reebok
Footwear Brands Debut Faux-Products for April Fools’
The first day of April brought a strange fashion forecast. The day known for pranks has not slipped retailers…
Adidas Group Gains 2016 Reebok Distribution Rights in Brazil and Argentina
Adidas Group will hold the exclusive distribution rights for Reebok products in Brazil and Argentina as of…
Reebok President Matt O’Toole On the Pump and the Next Fitness Consumer
Reebok is officially back, but company president Matt O’Toole would be the first to point out that the…
Reebok’s ‘Be More Human’ Campaign Challenges People to Fulfill Human Potential
Reebok is challenging the world to “Be More Human” with its new marketing campaign, a continuation of the…
Reebok and Kendrick Lamar to Make Beautiful Music
Reebok has tapped Kendrick Lamar, one of the biggest lyricist and socially conscious rappers of the new…
Investor Group Said to Make a Bid for Adidas-Owned Reebok
Shares in sportswear behemoth Adidas increased 5.7% in early morning trading Monday after rumors began to…
Reebok Exec On Building a Retail Fitness Community
Global fitness brand Reebok opened its seventh and largest FitHub concept store in New York City's Union…
Footwear Market to Sprint into 2018
According to an attention grabbing report issued by Transparency Market Research, the global footwear market…