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Reebok

Boston Retailers Gear Up for 120th Running of the Boston Marathon

Boston Marathon-related events are expected to lead to a $188.8 million boost to the area's economy.

On Brand: Reebok HQ <em>Eliminates</em> Sugary Drinks

Employees with a sweet tooth at Reebok’s headquarters in Canton, Mass., might want to get acquainted with the…

Adidas Delivers <em>Comeback Performance</em> in 2015

Adidas AG announced fourth quarter and fiscal year 2015 financial results today. In the fourth quarter, the…

Adidas Raises Sales Guidance for 2016

The sporting-goods maker said it expects sales to grow double-digits, following better-than-expected results…

Hype Police: We’re Crashing Yeezy’s Party

“What’s so great about the Yeezy shoe anyway?” That was the conversation in the Vamp office about a month ago…

Just Dance: Reebok Inks Partnership With DanceOn Influencers

Reebok’s dance card is filled. The fitness brand is partnering with digital media network, DanceOn, for a…

Sincerely Jules Blogger Teams With Reebok Classic x Face Stockholm

Reebok Classic x FACE Stockholm have called upon fashion blogger By Jules to show off its new spring…

UFC MMA Fighter Conor McGregor on Fighting and Fame

UFC Featherweight champion Conor McGregor gears up for showdown with Jose Aldo at the MGM Grand Garden Arena…

UFC Fighter Joanna Jędrzejczyk Amped Up for the Octagon and Her Career

UFC strawweight champion Joanna Jędrzejczyk geared up for being Ronda Rousey's undercard in Australia on…

Adidas Group Scores Beat in Q3, Raises Full-Year Guidance

Global athletic footwear and apparel company Adidas Group released financial results for the third quarter of…

Aerosoles Names Athletic Footwear Veteran CEO

Aerosoles, the women’s fashion comfort footwear brand, announced Tuesday that industry veteran R. Shawn…

Reebok Debuts ZPump Fusion Campaign With JJ Watt and Ronda Rousey

Reebok’s first ad campaign featuring NFL star JJ Watt has been unveiled. The video is Watt’s first project…

Brooklyn Museum Examines Sneaker Culture in New Exhibit

Brooklyn Museum’s newest exhibition is an ode to the borough’s signature shoe: the sneaker. On Friday, the…

Reebok’s ‘Be More Human’ Campaign Awarded Two Silver Cannes Lions

Reebok’s Be More Human campaign is resonating with audiences on multiple levels. The global athletic brand…

Reebok to Launch Headphones with 50 Cent’s Audio Company

Reebok inked a licensing deal with Curtis “50 Cent” Jackson’s audio company, SMS Audio, to create a line of…