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Adidas’ Global Human Resources Head Exits Company After Controversy

The company's senior management team has been criticized for weeks by a coalition of employees seeking…

Adidas and Nike Respond to Employees With Diversity Plans

In addition to multimillion dollar investments in the Black community, Adidas and Nike have presented new…

CrossFit’s Founder Greg Glassman Exits Company After Controversy

Reebok and other brands announced they were parting ways with CrossFit Monday.

Following Employee Backlash, Adidas to Invest $20 Million in Black Community

Financing 50 scholarships and hiring more black employees are also part of the Adidas strategy.

Reebok Parts Ways With CrossFit After Founder’s Offensive Tweet

Reebok and CrossFit will not renew their multiyear partnership.

Reebok Teams With ba&sh on Dance-Themed Pas de Deux Capsule

Reebok lent its Speedwick moisture-wicking technology to each of the capsule's five garments.

Market Moments: Reebok x Ba&sh Collaboration

Titled "Pas de Deux," the collection was designed to fuse style, sport and the movement of dance through six…

Footwear Brands Celebrating Pride Month Splash Rainbows on Sneakers and Sandals

Shoes are getting a rainbow upgrade to commemorate Pride Month.

Reebok Creates Conceptual Fitness Face Masks

A new report by the Sports and Fitness Industry Association finds that 70 percent of fitness companies saw…

Adidas Net Income Plunges 97% in Q1

E-commerce sales were up 35 percent in the quarter, however.

Adidas Warns Sales Could Drop 40 Percent in Q2

Despite worse than expected news, Adidas' ceo and market analysts agree that the sportswear sector still…

Adidas Touts ‘Slight Improvement’ in Virus-Hit Greater China

Still, Adidas expects to see sales in China decrease by between 900 million and 1.1 billion euros as a result…

Allen Iverson and Reebok Offer to Cover the Costs of Bethel H.S. Students’ College Applications

The former NBA star and Reebok are offering students at his alma mater the chance to cover costs for their…

Reebok’s CFDA Partnership Lends High-Fashion Style to Iconic Sneakers

Reebok continues its CFDA partnership, working with five up-and-coming designers who will reimagine some of…

Billionaire Boys Club Establishes Premium EU Entity for Spring 2020

Founder Pharrell Williams talks about the brand's three distribution channels and direction and future plans…