Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Jahnkoy Debuts Me$$enjah Line and First Puma Collab
The artist presented her new streetwear line and pieces from her collaboration with Puma at FIT on Thursday.
The Retail Puzzle
The death of brick-and-mortar is definitely trending. But is it true?
Tech-Driven Engagements, Customization Define Puma’s New NYC Flagship
Puma hopes the non-stop pace of New York City will help it become "the fastest sports brand in the world."
Puma Plants North American Flagship on Fifth Avenue
A customization studio and tech-driven engagement zones provide an elevated, immersive retail experience.
Sneakers Study Finds Women’s Sales Outgrowing Men’s Market
"I think 2020 is the year of women in sneakers."
Trade War Headwinds Prompt Puma Action in China
Puma chose to raise its yearly guidance after its trade war strategy paid off in the second quarter.
Puma CEO Talks Trade War and Tariffs
The German sporting goods-maker is phasing out the number of Chinese-made U.S. exports, switching its…
Puma Creates Special Rickie Fowler-inspired Collection
The X Collection commemorates the 10-year anniversary of the brand and the golf pro.
Puma’s Newest Running Shoe Combines ’90s Nostalgia with Superior Performance
Puma has released a new running shoe with both performance-boosting capabilities and serious '90s style cred.
From Fashion Icon to Designer: A Timeline of Rihanna’s Fashion Career Through the Years
After dominating in the makeup, athleisure and lingerie categories Rihanna is ready to launch her very own…
Shares of Fossil Group Surge After Earnings Beat
But the company has some stiff competition in the smartwatch market.
Puma Sees Best-Ever First Quarter on Sales Growth in Asia, North America
Puma has released its first-quarter sales results for FY19, revealing double-digit growth in Asia and the…
Apparel Still Outperforms Footwear at Puma
Fueled by the ongoing lifestyle movement, apparel is selling stronger than ever at the sportswear brand, even…
WWD List: The Top Deal Advisers
The top 10 investment banks in fashion, luxury and cosmetics in 2018, according to Dealogic.
Kering Completes Luxury Transition With Volcom Sale
Authentic Brands Group has bought the intellectual property assets for Volcom, while its current management…