Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
How Sweat Gives Puma’s New Running Gear an Edge
Runners might as well make their sweat work in their favor.
Smart Shoes Multiplied in 2019—Here’s What They Can Do
Whether it was a sneaker that laces up on voice activation or soles that can detect Alzheimer's, 2019 was a…
Puma Takes a ‘Sock-Like’ Approach to New 3D-Knit Gaming Footwear
The Active Gaming Footwear style from Puma features three gaming "modes" to provide the support that esports…
WWD Recommends
Adriana Lima’s Sandals Look Like Jewelry for Your Feet on the FNAA 2019 Red Carpet
She told FN the details on designing for Puma.
Adriana Lima and RJ Barrett Reveal Why Puma Has Become a Force
Puma received Brand of the Year honors at the 2019 FNAAs.
How Puma Emerged From the Shadows of Its Competition in 2019
On Dec. 3, Puma will be honored as the Brand of the Year at the FN Achievement Awards.
Cara Delevingne and Olivier Rousteing Bring Their Puma and Balmain Campaign to Life in Los Angeles
Those who came out included Amber Heard, Eva Longoria, Bella Thorne, rappers G-Eazy and Machine Gun Kelly…
Puma and Balmain See Rosy Future Together
Chief executive officers Björn Gulden and Massimo Piombini hope their collaboration, launching this week…
Amazon’s First Omnichannel Denim Event Kicks Off in Berlin
At the opening of Destination Denim, Amazon's vice president for fashion in Europe discussed the online…
Puma Raises Guidance as Q3 Sales Vault 17%
The German brand now expects 15 percent growth in 2019 despite China-U.S. trade tensions.
Intimates Label Sloggi Aims to Be the ‘Sneaker Brand of Lingerie’
Ceo Ludovic Manzon, who arrived at Sloggi in 2014 after 12 years at Puma, says lingerie brands need to push…
Puma and Balmain Collaborate on Collection With Cara Delevingne
The model worked with her close friend, Balmain creative director Olivier Rousteing, on a 35-piece collection…
Puma Cashes in on Esports Craze with New Gaming Gear Collab
The explosive world of esports is proving to be more than just a popular pastime, and fashion brands are…
Coach and Michael B. Jordan Debut First Collection
"Incorporating Naruto into the collection felt really authentic since it meant so much to me growing up and…
Kering Trims Puma Stake With 500 Million Euro Bond Issue
The bond issue represents the equivalent of between 3.5 and 3.7 percent in the German sportswear firm's share…