Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Puma Sales Fall 20% in Q4, Decline to Continue This Year
The German sportswear company had previously announced that it was unlikely to return to growth and profit…
As 2025 Sales and Profits Plunge in Puma’s ‘Reset,’ Executives Emphasize the Future
The German sportswear company recorded the company's worst loss ever in absolute terms, even as it firmed up…
Puma, Slam Jam Celebrate Tie-up With AC Milan at Milan Fashion Week
Italian streetwear company Slam Jam has designed the soccer club's fourth kit.
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Puma and Louis Gabriel Nouchi Reimagine the Mostro as a Punk-studded Ballet Flat
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Salomon, Puma, Vans and More Athletic Brands Continue to Bring Energy to Paris Men’s Fashion Week
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