Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Super Yaya Founder Rym Beydoun on Collaborating With Puma on the Speedcat
The slim sneaker gets two distinct polka-dot treatments.
Athletic Brands Jockey for Position in Wake of World Cup Fever
Athletic shoe players will see some sales uptick, but the main event is the marketing play by brands to…
Puma and Nahmias Reunite for Second Collection With New Speedcat Design
The collection is set to launch on Wednesday.
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Puma and Guizio Return With a Take on the Archival Klim Silhouette
The rock climbing style was first released in 2003.
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Emory Jones on His Latest Puma Sneaker, the Fade Nitro, and Maintaining a Lasting Relationship With the Brand
The longtime collaborator is also behind the brand's Walk With Us initiative.
Puma Reveals International Soccer Kits With New York Celebration
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Material World: Italian Innovation Incoming
Avavav and OnceMore's joint initiative showcased at Milan Fashion Week while Italian biomaterials developer…
Guizio and Puma Return With Limited-edition All-black Speedcat Sneaker
The brands have worked on the Speedcat together before.
Mike Ashley’s Frasers Has Puma in Its Sights
Mike Ashley's Frasers is the second largest shareholder of Puma after Anta Sports, which holds a 29 percent…
Puma’s Speedcat Plus Gets a Satin Jacquard Upgrade in New Madhappy Collab
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Nordstrom Highlights Puma’s H-Street Sneaker Range in Latest ‘Make Room for Shoes’ Campaign
The retailer will also have the exclusive North American lead on the H‑Street Ballet launch.
Nike, Adidas and Puma to Lead Sneaker Market Growth Via Innovation, Sustainability
ResearchAndMarket says sneaker market's projected compound annual growth rate is 5.6 percent to $126.15…