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Olympic

Bogner Unveils Upper East Side Location

The company has soon-to-launch collaborations with LoveShackFancy and Fred Segal.

Emporio Armani’s EA7 Line Named Technical Outfitter of Italy’s Winter Sports Athletes

The four-season partnership will take the Italian winter sports athletes to the 2026 Winter Olympic Games in…

Tom Daley Named Rimmel’s First Global Male Ambassador

The Olympic diver will be the face of the brand's Match Perfection Foundation.

EXCLUSIVE: Tag Heuer Taps Youngest British Olympian, Sky Brown, as Ambassador

The skateboarding and surfing prodigy won a bronze medal at the 2020 Tokyo Olympics at only 13.

Fanatics Inks Deal for 2028 L.A. Olympics

The digital sports merchandiser will sell officially licensed product online and at various venues around the…

PETA Seeks to Pressure LVMH Through IOC Ahead of Paris Olympics

The animal rights group wants the group's potential sponsorship of the 2024 Paris Olympics conditioned to a…

Sunisa Lee Wears Embellished, Sheer Cutout Gown by Falguni Shane Peacock at ESPY Awards 2022

The U.S. gymnast won three medals at the 2020 Tokyo Olympics, including a gold for the individual all-around.

Eileen Gu Goes Fashion-forward in Feathered Elie Saab Jumpsuit at ESPY Awards 2022

The skier won the gold medal for China at the 2022 Beijing Winter Olympics.

Simone Biles Sparkles in Sequined Blazer Dress at Presidential Medal of Freedom Ceremony, Makes History as Youngest Recipient

The four-time Olympic gold medalist received the honor for her contributions to gymnastics and social…

Gap Inc. Takes Equity Stake in Allyson Felix’s Saysh Brand

Athleta will now sell Saysh merchandise via its stores and online site.

Omega Taps Five-time Olympian Allyson Felix as Ambassador

Felix is the most decorated female athlete in track and field history.

Kappa Announces Official Partnership With U.S. Ski, Freeski and Snowboard Teams

This is the first time that a brand of outerwear and racing suits appears on the uniforms of all three U.S…

Women’s Sports Network Aligns With Four Sports Leagues and More

The new streaming service has also recruited a seasoned Adidas executive to serve as interim chief marketing…

New Balance Bets Big on Sports, Fashion, Entertainment With Boston Track Facility

The privately held company is gaining traction in its growing apparel business.

Kim Kardashian’s Skims Enlists Former Victoria’s Secret Angels for Latest Campaign

Alessandra Ambrosio, Candice Swanepoel, Heidi Klum and Tyra Banks pose for the innerwear brand.