Olympic
Uniqlo Recruits Swedish Athletes to Form First Team of Ambassadors
The group of 13 is made up of current Olympians and Paralympians, as well as legendary athletes from the…
New Dates Revealed for 2020 Summer Olympics
The Olympics are the latest major event to be postponed because of the coronavirus pandemic.
Nike Feels Effects of Coronavirus
Shares shot up on better-than-expected results and investor hopes of a stimulus package in the U.S. But sales…
WWD Recommends
With 2020 Olympics Postponed, Brands and Sponsors Respond
Aside from attracting a global audience — 3.6 million tuned in for the 2016 Summer Games in Rio — the…
SK-II Calls for #NoCompetition at the 2020 Tokyo Olympics
The campaign stars six female athletes, including gymnast Simone Biles.
Aerie Welcomes New AerieReal Role Models With Festive, Instagram-friendly Dinner
Positive, feel-good affirmations filled The Blond in New York, along with the 13 AerieReal role models.
Jake Burton Carpenter: A Sports Pioneer
The entrepreneur was an early advocate for casual dress codes, environmentally friendly practices and artist…
Jake Burton Informs Staff of Another Cancer Battle, Assures ‘Everything in Good Hands’
The founder of Burton Snowboards has dealt with and overcome a series of medical battles over the years.
Olympic Skier Mikaela Shiffrin Signs Multiyear Partnership With Adidas
The two-time Olympic gold medalist and three-time World Cup champion flew as a passenger with the U.S…
What Will the 2026 Winter Olympics Mean for Milan and Italy?
The estimated economic return in the areas hosting the games is around 4.5 billion euros.
Spyder Renews, Expands Sponsorship Deal With U.S. Ski Team
Skiing fans can see the exclusive Spyder uniforms in action at more than 35 events in the U.S. annually and…