Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
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Olympic
EXCLUSIVE: Fusalp Equips GB Snowsport Team Ahead of 2022 Beijing Winter Olympics
The British Alpine snow sport team will be dressed by the French luxury skiwear brand on- and off-piste until…
First Look at Olympian Allyson Felix’s Saysh Store at Platform in Culver City, Calif.
The lifestyle brand — founded by the athlete and her brother Wes — aims to unify its community inside the…
HBO Sports to Debut Documentary About Snowboarding Pioneer Jake Burton
Burton died nearly two years ago at the age of 65.
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Lululemon to Outfit Team Canada Through 2028 Games
The retailer will dress athletes for both the Olympic and Paralympic Games.
Uniqlo Extends Its Sponsorship of Swedish Olympic and Paralympic Teams
The company will now provide official apparel for the Swedish teams through the end of 2024, including for…
Simone Biles to Release First NFT Collection With Autograph
The gymnast will join other all-star athletes such as Naomi Osaka, Tiger Woods and Tony Hawk on Autograph's…
Athletic Brands, IOC and WFSGI Share Olympic Solidarity Story
An assortment of big-name brands have helped with the program since its inception in 2016 at the Rio Games.
Telfar Debuts Liberia Collection
The designer's performance wear collection worn by the Liberian Olympic team is now available for purchase.
How Athletes Brought the Tokyo Olympics to Their Fans Through Social Media
Though spectators have not been allowed at the Olympics this year due to COVID-19 concerns, athletes are…
U.S. Skater Cory Juneau Wins Bronze Medal in Golden Goose Sneakers at Tokyo Olympic Games
The Californian skater competed wearing the Italian brand's exclusive "A Dreamer From Venice" Ball Star Pro…
Everything to Know About 400-Meter Hurdles Gold, Silver Medalists Sydney McLaughlin and Dalilah Muhammad
The women's 400-meter hurdles was a classic showdown between the two Americans, with McLaughlin defeating…
Ralph Lauren Scores Gold With His Olympic Sponsorships
The American brand edged out Nike and Skims to bring in $14.8 million in media impact value, Launchmetrics…
Simone Biles Wins Bronze on Beam at Tokyo Olympics
On the last day of women's gymnastics in Tokyo, Simone Biles returned and captured the bronze medal on the…
Jessica Springsteen Is Ready to Clear the Fences at the Olympics
Springsteen is the youngest American competing in jumping events at the Tokyo Games.
Caeleb Dressel Wins Brand Ambassadorship With Omega
The Olympic swimmer led Team USA's drive for 30 medals in Tokyo.