Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
Nike Looks to Make a Splash in the Design World With A Magazine Curated By
Releasing during Salone del Mobile.Milano, the project features two prototype chairs inspired by Nike's…
Nike’s Classic Black Air Force 1 Is Getting a New Rose Colorway for Spring
The latest floral look is arriving at select retailers now.
The Best Nike Shoes for Walking to Shop Online This Year
Editor-approved Nike walking shoes for men and women — including popular styles like the Reddit-viral…
Nike’s Historic Moon Shoe Is Getting a Wider Release With New Colors This Spring
Following a popular Jacquemus collaboration, the latest lineup arrives in May.
Nike’s New Temporary SoHo Store Celebrates the Grit of NYC
Nike's new SoHo home opens to the public on April 16.
7 Best White Sneakers for Women That Can Transition You From Work to Workout
For days when you need to look dressy — and those that demand walking 20,000 steps.
This Original Nike Air Max 95 Is Getting Its First Big Bubble Reissue Ever This Summer
The return of the sneaker's beloved "Comet Red" colorway.
Nike ACG to Launch a Lightweight, Max-cushioned Hiking Boot Borrowing Heavily From Running
The ACG Zegama Hike arrives as a boot counterpart to the Zegama Trail running shoe.
Nike’s Iconic Air More Uptempo Is Returning With Original ’90s Details
Featuring bold "AIR" lettering and full-length cushioning.
Nike Shares Rise as CEO Elliott Hill and Apple’s Tim Cook Buy More Stock
The combined purchases totaled 52,660 shares or roughly $2.3 million.
Michael Jordan’s Air Jordan Mules Get a New Special-Edition Colorway That’s Covered in Charms and Available Now
The women's-exclusive loafer hybrid gets a new look.
Anta Sports: Sporting Goods in China Remains a Challenge
A delay in the recovery of confidence among the Chinese mass-market base fuels the challenges in the sporting…
Nike Dominated the NBA This Season With All of the 10 Most-worn Sneakers
Four of which came from the Nike Kobe line.
Nike and Adidas Will Battle It Out With Dueling Storefronts at Bustling SoHo Intersection
The Swoosh's new home is located directly across the street from Adidas' massive SoHo flagship on the corner…
Michael Jordan’s Air Jordans Are Getting a New Style Inspired by a Former ’90s Rival
Phoenix Suns colors are headed to the Air Jordan 5.