Nike has increased its dominance in the NBA, increasing from nine of the top 10 sneakers in the 2024-2025 regular season to take all 10 in the one that just concluded.
The most worn sneakers in the 2025-2026 season were tabulated by Kixstats on a per-minute basis, and each of the top 10 came from either Nike or Jordan Brand.
Kobe Bryant‘s line was also dominant with four appearances in the top 10, including the Kobe 6 Protro in the number-one spot with 71,312 minutes of wear and a commanding lead of nearly 45,000 minutes compared to the next closest entry. Coming in at number two was the Nike Kobe 5 Protro, with the Nike Kobe 4 Protro and Kobe 8 Protro appearing at number four and number 10, respectively.
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Sabrina Ionescu’s signature line of unisex basketball sneakers continues to do well in the men’s league, as the Sabrina 3 took the third spot. Her fourth sneaker was just unveiled last week and will release in July.
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Three other signature models appeared in the top 10 with Kevin Durant’s KD 18 at number five, Ja Morant’s Ja 3 at number seven and Devin Booker’s Book 1 at number eight. The remaining spots were then taken by the GT Cut 3 at number six and the Air Jordan 40 at number nine.
For the ’24-’25 NBA season, Donovan Mitchell’s Adidas D.O.N. Issue 6 was the only non-Nike sneaker to make the cut at number 10. Anthony Edwards and James Harden’s own shoes from Adidas have been widely praised over the past few years but haven’t helped eat into Nike’s dominance in sponsoring NBA players.
StockX has found Nike just as dominant among consumers, as its 20 best-selling basketball sneakers in 2025 were made up entirely of Nike or Converse models, with Shai Gilgeous-Alexander’s Converse Shai 001 being the lone entry outside of Nike proper.