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Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
Vaquera Covers the Nike Air Max Dn8 in Kisses
This collab follows the release of Vaquera's tie-up with Converse last month.
Nike Is Bringing Back The Fan-Favorite ‘Pine Green’ Foamposite This Month
Details on the Air Foamposite Pro release.
Nike’s New Air Force 1 Is Being Compared to a Popular Vans Sneaker
Fans say the "Bouclé" style resembles the "Souvenir" Old Skool.
Shuffle Board: Vitale Leaves Versace, Nike’s Third Shake-Up
Dario Vitale exits Versace after under a year as creative director, while Nike makes its third C‑suite…
Michael Jordan Continues to Inspire Jordan Brand, FNAA 2025’s Brand of the Year Award Winner
BMX athlete and designer Nigel Sylvester presented Jordan Brand president Sarah Mensah with the FNAA 2025…
Nike and Urban Outfitters Team Up for Bounce House Pop-up in New York
The SoHo activation on Friday and Saturday — alongside its Chicago O'Hare pop-up — is part of Urban…
Michael Jordan’s Game-worn ‘Shattered Backboard’ Air Jordan 1 Sneakers Estimated to Fetch Up to $700,000 at Sotheby’s Auction
He wore the shoes in a Nike-sponsored exhibition game in August 1985.
Sustainable? Not Quite, Says ASA To Nike, Lacoste and Superdry
The ASA's rulings served a "clear message" that brands must back up broad green claims with solid, full…
Nike’s ‘Most Rugged’ Trail Sneaker Gets a New ACG Rebrand
Details on the ACG Zegama, which "feels excellent right out of the box," according to an All Conditions…
NYC Label LAAMS Teams With Nike on ‘Please Post Bills’ Air Force 1 Low
The shoe features a deep green woodgrain leather inspired by the construction walls seen around New York City.
Craig Williams to Leave Nike + More Changes to Senior Leadership Team at the Swoosh
Nike's chief commercial officer Craig Williams will leave the company, while Venkatesh Alagirisamy takes on…
Nike’s Structure Plus Is the Running Shoe That Lets You Eat Your Dessert and Vegetables
ZoomX cushioning appears in the Structure franchise for the first time on the shoe, releasing in early 2026.
Step Into Savings With These 19 Top Cyber Week Deals on Shoes From Brands Like Nike, Dr. Martens, and Ugg
One last chance to treat your shoe rack to the best of the best this season.
Thanksgiving Week Saw Higher Footwear Promotions for Most Retailers
Foot Locker, Under Armour, The North Face and Vans were cited as brands that increased their discounts from…
Nike’s Remastered Air Max 95 OG Big Bubble Is Getting a New Premium Leather Update
An all-black leather look is on the way.