IEEPA Tariff Refunds Begin to Hit Importers’ Accounts
Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
Nike Cofounder Phil Knight Takes Top Philanthropist Spot of 2025 With Record $2 Billion Donation
Knight and his wife Penny gave $2 billion to Oregon Health & Science University in August.
Ja Morant Previews New Colorways for His Nike Sneaker, Including One Blinged Out With Crystals
A second colorway from his "Jurassic Park" collaboration was also shown.
Nike Is Releasing New Air Force 1s for Valentine’s Day With Removable Heart Lockets
Featuring a woven jacquard pattern.
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Nike Is Turning the LeBron 23 Into a ‘Stocking Stuffer’ for Christmas
Expect to see LeBron James wearing it for his 20th Christmas Day game.
Undefeated’s Nike Air Max 95 OG Big Bubble Collection Gets a New Limited-Edition Colorway
The sneaker surfaces in a previously unseen Medium Olive colorway.
Wall Street Is Feeling Good About Nike Ahead of Q2 Earnings Report
There's a strong dose of optimism ahead of the company's Q2 report next week.
Nike to Launch ‘Hijack Pop-up’ With Chinese Streetwear Label Esoteric Thing
The Nike Air Max Goadome, originally designed as a Timberland alternative, is launching in China via a…
Nike’s Digital .Swoosh Line Is Using a Hit Recovery Slide to Tell You to ‘Touch Grass’
The internet idiom inspires two distinct treatments for the ReactX Rejuven8 slide.
Jeff Staple’s ‘Pigeon’ Dunk Giveaway Escalated to a Full-blown Controversy
The designer has been accused of giving away a fake version of his most famous sneaker, and others deride…
Nike and LSU Extend Partnership Through 2036, Introduce New Class of NIL Athletes
The long-term deal will span over five decades and introduces the new Nike Blue Ribbon Elite program.
Undefeated Is Dropping Its Own Version of Nike’s Air Max 95 ‘Neon’ in Extremely Limited Fashion
Just 600 pairs will be made available in one city.
Wale Is Getting a Collaboration on Nike’s Most Futuristic New Basketball Sneaker
The G.T. Future quickly follows his first Nike collab on the Goadome.
Where the Recycled Polyester Rush Went Wrong: From the Start
Fashion's favorite green strategy—recycled polyester—might actually be worsening microplastics pollution…
Running Shoes From Nike, Brooks, Asics and Others Fuel Footwear Growth at Academy Sports + Outdoors in Q3
Sales of performance running brands helped drive third-quarter comps at Academy Sports, while the comfort…
Kobe Bryant’s Pre-Signature Sneaker Is Coming Back in an Original Colorway for the First Time
The return of the Nike Air Zoom Huarache 2K4 in "White/Varsity Red/Black."