IEEPA Tariff Refunds Begin to Hit Importers’ Accounts
Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
Undefeated Announces Release for the Last of Its Super-limited Nike Air Max 95s
The Medium Olive colorway was produced with just 2,000 pairs.
7 of the Biggest Layoffs to Hit Footwear in 2025
Adidas, Nike and Puma were among the companies that cut jobs in 2025.
Steph Curry Exits Under Armour, NikeSkims Debuts and More of 2025’s Surprise Sneaker Partnership Moves
Including the end of blockbuster partnerships and high-profile crimes.
Nike’s Futuristic Foamposite Will Receive a Regal Revamp for NBA All-Star Weekend
Two different styles are expected to be released.
Devin Booker Debuted a New Style of His Upcoming Nike Sneaker, but Will It Be Released?
The Nike Book 2 gets a Phoenix Suns-themed colorway.
Nike and Lego Are Collaborating on the Air Max 95 OG Big Bubble’s Classic ‘Neon’ Colorway
Set to arrive at retail during spring 2026.
Kobe Bryant’s Nike Kobe 8 Sneaker Is Getting a New ‘Year of the Horse’ Colorway
With pony hair uppers and horseshoe charms.
Nike’s Remastered Air Max 95 OG Big Bubble Is Getting a Valentine’s Day Makeover With Removable Heart Charms
The latest addition to the brand's 2026 collection.
As Nike Stock Slides, What’s Dragging the Swoosh Down + 2 Bright Spots
The weight of what's needed to turn around Converse and Greater China led to the stock to take a double-digit…
Nike Q2 Results Impacted by China Declines
Net sales in the period tallied $12.43 billion, up 1 percent from $12.35 billion the same time last year.
Nike’s North American Sales on the Upswing, But Q2 Results Impacted by China Declines
Net sales in the period tallied $12.43 billion, up 1 percent from $12.35 billion the same time last year.
Nike’s Premium Leather Remastered Air Max 95 OG Big Bubble Will Be Released This Month
The luxe look will arrive right after Christmas.
Nike Has a New Air Force 1 for Valentine’s Day With Removable Charms and It’s Available Right Now
Cross some shopping off your list early.
Nike’s Air Force 1 Gets a Premium Update With Paisley Patterns on Suede
The new style is set to arrive at retail during spring 2026.
Nike Cofounder Phil Knight Takes Top Philanthropist Spot of 2025 With Record $2 Billion Donation
Knight and his wife Penny gave $2 billion to Oregon Health & Science University in August.