As part of Nike and Urban Outfitters’ ongoing partnership, the duo has teamed up to bring the Urban Outfitters’ Nike Bounce House to life.
Urban Outfitters’ Nike Bounce House is a giant puffer-inspired bounce house in celebration of Nike’s latest Swoosh series pink puffer. The two-day event was created to bring fun to one of the busiest shopping times of the year.
The brand has created a pop-up also in Chicago’s O’Hare airport with an Urban Outfitters-style lounge until Dec. 14 in Terminal 2. The part-igloo, part-sand castle blends both the tropics with festivities, with games, building wish lists in partnership with Canva and consumers have the chance to win Urban Outfitters prizes — which are all part of Urban Outfitters’ “Everything, Everywhere, All You Want” 2025 holiday campaign. Urban Outfitters said the pop-ups are designed to “delight, surprise and connect with customers wherever they are.”
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For the festive season, Urban Outfitters’ Giving Season initiative until January is supporting six of the company’s long-standing nonprofit partners — Altadena Girls, Active Minds, Creatives Want Change, Glsen, BlackStar Projects and Asian Arts Initiatives — with in-store donations and community engagement.
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“The holidays come with enough pressure, so our goal is to make things feel easier and spark real moments of joy along the way,” said Cyntia Leo, head of brand marketing at Urban Outfitters. “We’re always focused on meeting our community where they are and for the moments that matter most. This season, that meant being a bright spot in the hustle of the holidays — whether that’s a pop-up between flights, a bounce house in the middle of the city or a digital wish list on Canva.”
This pop-up marks another Nike Urban Outfitters project. Earlier this May, WWD’s sister publication Footwear News previously reported that the duo had partnered up to court Generation Z with Nike as its first partner for its “On Rotation” experience. Urban Outfitters expanded on its assortment of Nike footwear and apparel across New York; Washington, D.C.; Scottsdale, Ariz.; San Diego, and Manhattan Beach, Calif., across the U.S. and offers more than 150 products in-store and online.
The Urban Outfitters’ Nike Bounce House public pop-up opens on Friday and Saturday in Soho at 375 Lafayette Street from 10 am until 4 pm.