New Balance
Foot Locker, Pensole and New Balance Launch Sneaker Design Competition
New Balance and Foot Locker are looking to Pensole Design Academy for the next great minds in footwear.
Reformation, New Balance Join Forces to Create Sustainable Sneakers
New Balance and Reformation collaborated on a collection that re-imagines the footwear brand's classic…
New Balance and Nautica Clash Over Block-Lettered ‘N’ in New Lawsuit
Use it or lose it—New Balance has filed its second lawsuit in as many years to protect the footwear brand's…
WWD Recommends
New Balance Invests in Made in USA 3-D Printing Platform
New Balance has developed its own stateside 3-D printing platform, TripleCell, to be used at its factory in…
Kawhi Leonard’s the NBA Superstar New Balance Needed to Break into Basketball
New Balance entered into the world of basketball sneakers in a big way when it signed Finals MVP, Kawhi…
Nike Wasn’t Paying Pregnant Runners — Here’s What Its Competition Was Doing
Under Armour, New Balance and Asics weigh in.
(Mostly) Made in the USA: New Balance Forced to Pay $750,000 in Class Action Suit
New Balance has reached a settlement in a class-action suit alleging the company made misleading claims about…
New Balance’s Forthcoming Manufacturing Facility Set to Advance Domestic Footwear Production
New Balance is in negotiations with the town of Methuen, MA, just north of Boston, to build a new advanced…
What New Balance is Doing Right When it Comes to Ethical Sourcing
New Balance is making sure ethics and compliance are mainstays in its supply chain.
A New Ruling Just Reignited Converse’s Infamous Trademark Saga
While most of the 30 companies Converse sued in 2014 chose to settle, Skechers and New Balance fought back.
While NYFW Searches for What’s “Hot,” New Balance Is on the Hunt for What’s “Not”
Using AI during NYFW to spot street style that bucks the trends, New Balance will reward anti-conformist…
New Balance Inks $17.3 Million Contract to Supply Footwear to US Troops
Footwear giant New Balance is working to equip U.S. troops with athletic footwear for their training…
Survey: Teens Are Favoring Streetwear Brands
A recent consumer survey finds that while teens are spending less year-over-year, they’re spending the same…
How Footwear Brands Show Support for Breast Cancer Awareness Month
October is Breast Cancer Awareness Month and footwear brands are bringing attention and support to the cause…
Athletic Brands Take a Knee
Athletic brands are speaking out against President Trump’s weekend Twitter storm concerning athletes refusing…