New Balance
<b>New Balance</b> Wins $1.5M in Chinese Trademark Case
New Balance’s signature slanting ‘N’ won the company $1.5 million after a Chinese court ruled that three…
Shoes for Crews Expands Brand Roster, Premium Collection
Slip resistant footwear retailer Shoes for Crews is expanding its roster of brands. The company, which…
Shipping Issues and Uncertainty Upset Logistics Landscape
Shipping and the logistics surrounding it can be considered the soft underbelly of the apparel and textile…
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<b>PF Flyers</b> Launches Anniversary Video Series
The 80-year history of PF Flyers is the subject of a new four-part video series titled, The All American…
Sportie LA Opens <em>Cars 3</em> Pop-Up Shop
Los Angelenos love their cars and films. On Friday, Los Angeles-based shoe store Sportie LA is driving home…
New Balance & Stance Are a Package Deal
Boston-based New Balance and San Clemente, Calif.-based sock brand, Stance, team up for two collections…
New Balance Embraces Tech for Fall ’17
New Balance is providing an athlete’s paradise for cyclists, runners and everyone in-between. For its Fall…
Don’t Discount the Value of Positive Consumer Experiences
Increasingly the customer experience is what's differentiating retail winners and losers—online and off.
New Balance Teams Up With J.Crew For a Second Season
New Balance has teamed up with J.Crew for a second time to bring more activewear to shoppers. The Spring ’17…
Rockport Group CEO Bob Infantino on Maintaining a Major Comfort Portfolio
Boston-based Rockport set the standard for comfort footwear nearly 45 years ago. When New Balance and…
Outdoor Brands Write Open Letter to Trump Administration
The Outdoor Industry Association (OIA) wants to keep public lands, public. In an open letter to…
<b>New Balance</b> Unveils Smartwatch for Runners
New Balance is plugging into the wearable movement. The company announced its first-ever “made to run”…
<em>Here Come the Robots:</em> Imagining the Footwear Factories of the Future
Try and imagine the footwear factory of the future. What do you see? If it were up to Adidas, it would look…
Reebok Offers New Sneaks to New Balance Twitter-Haters
The New Balance saga took an interesting turn when Reebok Classic’s tweeted responses to Twitter users fed up…
<b>New Balance</b> Refutes Pro-Trump Claims in Instagram Post
New Balance released a statement Tuesday regarding claims that the company leaned Pro-Trump in the 2016…