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NBA

Shaq, Allen Iverson Join Reebok Management Team

The former NBA stars are expected to help as the sports brand aims to hit $10 billion in sales by 2027.

Lawmakers Criticize NBA’s ‘Extremely Disappointing’ Forced Labor Response

The Congressional-Executive Commission on China wants it and the player's association to ban sportswear…

Avery Dennison Expands Embelex Business with NBA Deal

A licensing agreement with the NBA, allowing it to manufacture trademarked team logos, fonts and more for…

Puma Ambassadors Share Their Favorite Footwear Memories

WWD asked some of the brand's most famous athletes the question: What is your favorite memory of your first…

P448 Teams With NBA-favorite Card Game Booray 

The streetwear brand is creating a fashion collection inspired by the card game.

LaMelo Ball Collaborates With Himself on Puma MB.03 “LaFrance”

The NBA players third signature shoe features an all-over fleur-de-lis graphics as part of a tonal green…

Suga’s New NBA Collab, Ami’s Rugby Play, Brian Cox Fronts Kith

Suga has dropped his latest NBA collaboration, Ami links with French rugby player Antoine Dupont, Brian Cox…

BTS’ Suga Collaborates With Mitchell & Ness on NBA Collection

The collection highlights six NBA teams from cities where the musician performed on his solo tour.

Gabrielle Union Dons Coperni Cocktail Dress to Fwrd’s Hall of Fame Party for Dwyane Wade

The couple celebrated Wade's upcoming enshrinement in the Naismith Memorial Basketball Hall of Fame.

Six Men’s Fashion Books to Read This Fall

New releases come from prominent industry figures like Ralph Lauren and Pharrell Williams and range in topic…

Sotheby’s to Auction Wilt Chamberlain’s 1972 NBA Finals Lakers Jersey

The jersey, which the NBA player wore when he helped the Los Angeles Lakers win their first championship, is…

Top Drwr Offers an Accessible Auction Platform for Luxury Products 

The new platform is partnering directly with athletes, musicians and other celebrities to sell their coveted…

WNBA’s New York Liberty Partners With M.M.LaFleur

The new deal is multitiered with special events, personal styling options and community-building gatherings.

Congress Wants to Talk China with the NBA and Nike

A congressional hearing examined the potential complicity of American companies with human rights abuses in…

Mitchell & Ness Teams With NBA Champion Isiah Thomas

The "Original Bad Boy" collection includes T-shirts, hoodies and hats inspired by the basketball player's…