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Millennials

EXCLUSIVE: Abercrombie & Fitch Co. Launches Social Tourist, a New Brand for the Cohort Who Grew Up Online

The brand, which was cocreated by TikTok stars and sisters Charli and Dixie D'Amelio, debuts May 20 at…

This B Corp Fine Jeweler Is Reimagining Vintage, Lab-grown Diamonds

Jewelry designer Monica Rich Kosann announced "Diamonds Reborn" initiative and collections all under $895.

EXCLUSIVE: Playboy and Yandy Team Up to Grow

The men's lifestyle brand and lingerie firm are releasing a spring collaboration as both brands try to reach…

Short Takes: Saitex’s New L.A. Denim Factory, Mass Appeal of Sustainability

A look at Saitex's automated L.A. jeans factory, sustainability making mass appeal and an open letter on the…

EXCLUSIVE: Reformation Launches Activewear Collection Ref Active

New CEO Hali Borenstein discusses the company's go-forward strategy following the departure of founder Yael…

Editor’s Take: Gen Z, Here’s the Real Skinny on Why Millennials Wear Skinny Jeans

For millennial women, pivoting from skinny jeans to looser fits isn't as simple as putting on a new style of…

Pooch, Partner, Progeny? Consumer Trends Push Poshmark Into Pet Fashion

Pets are big business in America, and Poshmark wants a piece of the action.

If Gen Z Cancels Skinny Jeans, Will Others Follow?

Despite the decades-long popularity of skinny jeans, Gen Z is taking to social media to cancel the style, and…

Tapestry Prepares for Post-COVID-19 ‘Roaring ’20s’

The Coach, Kate Spade parent company has increasingly invested in its omnichannel, including digital…

Global Millennials Are Snatching Up American Fashion Brands Online

A new survey pulls back the curtain on the state of cross-border commerce and lays out what's needed to…

Blurring the Lines for Multigenerational Appeal

As Gen Z and Millennials continue to cause shifts in shopping behaviors, experts weigh in with insights on…

MeUndies Founder Jonathan Shokrian Talks Success Amid the Pandemic

The innerwear brand has sold more than 17 million pairs of underwear. Meanwhile, sales of loungewear up…

Retailers Can Improve Personalization by Putting Consumers in Control

The key to personalization is greater integration between customer communications and the creation of…

Millennials and Generation Z, Explained by Spotify

Melissa Finney, director of partnerships, CPG at Spotify, elucidated Generation Z's and Millennials' shifting…

MeUndies Secures $40 Million Investment

The innerwear and loungewear brand plans to use the extra funds to grow its omnichannel operations and move…