Millennials
Fashion Brand Lulus Secures $120 Million Later-Stage Capital Round
The Millennial focused brand uses data analytics to determine its merchandise mix.
“Bridge Millennials” are the Shopping Demographic of Retailers’ Dreams
PYMNTS.com has a defined a new class of consumers for brands and retailers to woo: bridge millennials, who…
Gen X Leads Millennials in Hopes to Start Small Businesses
The allure of being one's own boss is motivating Gen X to strike out on their own.
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Hulu Boasts 20 Million Viewers and Pushes Original Content at NewFront
The streaming service pitched itself as a big, growing, TV provider with a lot of star power behind it.
Long Lines Cost Retailers $37.7 Billion in Last 12 Months
Adyen's latest research revealed that convenience remains at the center of the shopping journey.
The Benchmarking Co. Releases Consumer Preference Report on Eyelashes and Eyebrows
The report surveys 7,000 U.S. beauty consumers on their preferences on eyelash and eyebrow products, brands…
TransferWise Consumer Survey Finds Hidden Bank Fees Taking Toll on U.S. Households
A new report from TransferWise sheds light on bank fees and helps consumers figure out how they can save.
The Newsette Targets Career-Minded, ‘Highly Motivated’ Women
The Newsette was founded by 22-year-old Daniella Pierson when she was a sophomore at Boston University.
CEW Top Talent Awards 2018: Millennials Shake Up Fragrance Marketing
Young consumers want storytelling and authenticity rather than celebrities and overt sexiness when shopping…
The New League: Ulta Beauty’s Masstige Players
Ulta Beauty's masstige category is growing thanks to a few key brands.
Depop Marketplace Headed to Physical Retail in L.A., N.Y.
The Millennial-favored online marketplace is expanding, backed by a new infusion of capital.
Consumer Income Shifts Cause of Retail Pain
Deloitte study concludes high-end and value retailers are doing well, with those in the middle the ones that…
Consumers Are Evolving Rapidly, How Should Brands Respond?
According to Nielsen experts, brands will be most successful by proactively aiming to engage distracted…
The Creep Factor: 75% of Consumers Find Personalization Distressing
With retailers and brands dedicating resources to heighten customized content, a thoughtful approach…
Jewelry Brand Mejuri Takes Millennial Business Approach for Big Payoffs
In the past year, it enormously increased annual sales with a strategy focused on social and drops.