makeup
Kourtney Kardashian Barker’s Lemme, Beyoncé Knowles-Carter’s Cécred Among 2025 Beauty Inc Award Winners
From innovative indies to established superstars, WWD Beauty Inc honors the products, brands and executives…
Circana’s Nine-month 2025 Numbers Show Beauty Industry Resilience
Both mass and prestige markets grew double-digits in the first nine months of 2025, marking a gain in…
The Siren Makeup Trend Dominated the GQ Men of the Year Red Carpet: Alix Earle, Shay Mitchell and More
WWD takes a closer look at the sultry makeup moments from Thursday night's event.
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Why Black Beauty Founders Are Turning to TikTok Shop to Build Brands
As funding and retail commitments to Black-owned brands wane, a growing number of founders — veteran and…
Ariana Grande Coordinates ‘Glinda’ Glam With Brother Frankie and Mom Joan Grande at ‘Wicked’ Premiere
The 32-year-old "Eternal Sunshine" singer was joined by her family at the London premiere of "Wicked: For…
The Béis x Rare Beauty Blush Bag Charm Is All Sold Out… But We Found Alternatives for Touching Up Your Makeup on the Go
Treat your Rare Beauty Soft Pinch Liquid Blush to the finer things in life.
Mikayla Nogueira’s POV Beauty Is Launching Makeup
After debuting a line of skin prep essentials earlier this year, the TikTok star is introducing her own take…
Elana Drell Szyfer Is CEW’s New President
She is succeeding Carlotta Jacobson, who is moving into the role of executive chair.
Anastasia Soare’s Memoir ‘Raising Brows’ Is a Love Letter to Entrepreneurs
In the book, the brow expert discusses growing up in Romania, building her business Anastasia Beverly Hills…
Clinique’s Cult-Favorite Almost Lipstick Basically Never Goes on Sale — But You Can Now Get It for 30% Off at Sephora
Our editors adore this lipstick that has close to 500,000 hearts on Sephora (and appeared in hit films like…
E.l.f. Cosmetics to Launch In-stream Shopping on Twitch
The beauty brand has teamed with Amazon Ads to test the first in-stream live shopping element on Twitch.
Yes, You Can Still Score Amazon Beauty Deals — From Shark, Lancôme, Supergoop, and More — After Prime Day
Skip right to the still-live, must-grab deals with this editor-approved roundup.
Ariana Grande’s R.e.m. Beauty Debuts Wicked Collection
The collection hit $1 million in sales after three hours online, according to chief executive officer André…
EXCLUSIVE: TikTok-viral Brand Wonderskin Launches Its First Foundation in 20 Shades
The product release follows comes just a few weeks after the brand entered Sephora U.S.