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Shop Top Makeup Bag Charm Alternatives + Rare Beauty’s Soft Pinch Liquid Blush
When two celebrity-helmed brands join forces ahead of the holiday season, absolute magic is the result… and everything in their collaborative collection sells out within days. This is exactly what happened when Shay Mitchell’s Béis dropped its three-piece “beauty on-the-go” capsule with Selena Gomez’s Rare Beauty this week, featuring a makeup brush pouch, large cosmetics pouch, and The Blush Case: all swathed in Rare Beauty‘s bestselling colorway, Worth.
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All of these instant hits aren’t shoppable anymore, you can still get your hands on the top alternatives to the aforementioned makeup case, for hauling your Rare Beauty Soft Pinch Liquid Blush in style. That’s right: We managed to find similarly popular product picks that let you clip your makeup to your bag without thinking twice, and we urge you to waste absolutely no time in shopping them for yourself or for all the beauty-obsessed individuals on your list. Mark our words — these beauty bag charms will be their favorite stocking stuffer of 2025.
According to WWD’s Kaleigh Werner, “The Blush Case is described as the ‘breakout product’ of the collection, designed with a built-in mirror and a keychain attachment to hook onto any bag, including the Béis Weekender, which is lauded online as the ultimate travel bag.” Seeing as how this case was the collection’s marquee offering, we’re really not surprised that it’s out of stock at this point. But fear not, because the below selections — handpicked by our team! — will prove just as capable of elevating your overnight bag with pops of color, while making sure all your on-the-go glam touch-ups turn out absolutely flawless.
Anthropologie Lipstick Case Bag Charm
Though this is technically a lipstick case, we won’t tell on you if you choose to employ it in service of carrying the full-sized or mini versions of Rare Beauty’s Soft Pinch Liquid Blush. “The color is gorgeous, and I like that the size is big enough to place few items in it,” says one satisfied Anthropologie reviewer. That range of colorways, from the pictured Red/Maroon to the quilted and on-trend Tan, is also “chef’s kiss.”
Price upon publish date of this article: $24.95
Maison de Sabré Leather Lipstick Charm
Maison de Sabré is loved the world over for its modern and luxurious leather goods, and this Leather Lipstick Charm more than lives up to the brand’s high standards of craftsmanship. Similarly to the now-sold-out The Blush Case from Béis and Rare Beauty, the bag charm features an internal mirror for reapplying your liquid blush anywhere: from the back of a cab to a crowded house party. The case’s dual-tone colorway (this one’s pink inside!), snap button closure, and full-grain European leather composition come together to create something utterly beautiful and practical both.
Price upon publish date of this article: $66.75
Frances Valentine Beaded Lipstick Holder Keychain
Think of Frances Valentine as Kate Spade’s younger sister: less of an industry titan but just as fun, fresh, and accessories-driven as the late designer’s original, namesake venture. This makeup holder-slash-bag charm stands out from the crowd based on the chic bead accents that stud its supple leather body. Clipping on with ease courtesy of that lobster claw closure, the handy trinket will level up the looks of all your suede bags this season.
Price upon publish date of this article: $98
Marc Jacobs The Lipstick Case Bag Charm
Our editors adore this maximalist accessory’s charm details (a charm with its own charms!), bright-pink exterior, zip-around closure, and metal base that moonlights as a mirror for stealthy touch-ups during work meetings. Your Rare Beauty Soft Pinch Liquid Blush needs a friend — let it be this Marc Jacobs hot pick.
Price upon publish date of this article: $98
Leatherology Portable Lipstick Holder
Affordable and sophisticated, this lipstick (or blush) holder crafted out of full-grain leather is the kind of thing that will last you for a lifetime… a lifetime that includes many refills of your Rare Beauty favorites. In Saddle Brown, the case exudes an undeniable kind of “quiet luxury” vibe, and you can also personalize it with initials for an extra dose of charm.
Price upon publish date of this article: $40
We have some bad news for you, though: The actual, TikTok-viral Soft Pinch Liquid Blush from Rare Beauty doesn’t come with the purchase of any of these top beauty bag charms, but you should treat this as a positive. After all, it means you can pick and choose whatever shade you want from Sephora!
After it was first launched in 2022, the Soft Pinch Liquid Blush became a Rare Beauty hero product of sorts, with now-beloved hues like the previously talked-about Worth and the beige-peach Virtue releasing a year later to much buzz. The top seller is touted by many as the ultimate secret weapon for attaining the “flushed cheeks” look year-round.
Using it is simple (and Selena Gomez has blessed us with many a video showing how she incorporates the Soft Pinch Liquid Blush into her daily makeup routine). All you have to do is dot your cheekbones once or twice with the help of the blush’s doe-foot applicator, proceeding to blend the pigment into the skin using just your fingers or, if you want to get fancy with it, Rare Beauty’s own Soft Pinch Blush Brush. Being lightweight and blendable, the blush easily mixes with other makeup bag staples, like the Rare Beauty Positive Light Liquid Luminizer, while also layering well under bronzer, powder blush, and similar products.
The flush you get with each application lasts up to 12 hours (shocking, we know), and the Rare Beauty bestseller is free of sulfates, parabens, phthalates, and other villains of the beauty world. The best part? You can choose to buy the Soft Pinch Liquid Blush in a matte or radiant-slash-glowy finish, depending on the look you typically go for.
Our recommendation: grabbing one of each and seamlessly swapping them out inside your new makeup carrier.
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Rare Beauty Mini Soft Pinch Liquid Blush in Faith
Price upon publish date of this article: $15
Rare Beauty Soft Pinch Liquid Blush in Worth
Price upon publish date of this article: $25
Rare Beauty Soft Pinch Liquid Blush in Virtue
Price upon publish date of this article: $25
Rare Beauty Soft Pinch Liquid Blush in Love
Price upon publish date of this article: $25
Rare Beauty Mini Soft Pinch Liquid Blush in Happy
Price upon publish date of this article: $15
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, Cosmopolitan, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on the best fashion and beauty collaborations to shop.